Deck the Halls – Balsam Hill® is Set to Debut a New Float in the 90th Anniversary Macy’s Thanksgiving Day Parade® Celebrating Holiday Traditions
NEW YORK–(BUSINESS WIRE)–For the past decade, Redwood City-based Balsam Hill has been spreading
Christmas cheer to families around the world with its highly-realistic
artificial Christmas trees and holiday décor. To celebrate its 10th
anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut
“Deck The Halls,” a wondrous float bringing the magic of Christmas to
life in the 90th Anniversary Macy’s Thanksgiving Day Parade®.
For more than 3.5 million spectators and more than 50 million viewers
nationwide, the Macy’s Parade signifies the beginning of the holiday
season and Balsam Hill is pleased to be part of such a long-standing
tradition. As part of the 10-year celebration, Balsam Hill is giving
away a trip for four to New York City to attend the Parade and witness
the float make its debut.
“Since our inception, it was our intention to be a long-standing holiday
tradition that families around the world welcome into their home. After
a decade, we can now realize that dream and join the float family of one
of our world’s most beloved holiday traditions that millions welcome
into their home, as they tune in to watch the Macy’s Thanksgiving Day
Parade,” said Thomas Harman, CEO of Balsam Brands.
“What people are going to see coming down the parade route on
Thanksgiving is an exceptional float. It is perfect for the Macy’s
Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s
Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family
celebration – and this is a family celebration … Balsam Hill tells
that story.”
Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will
embody all that is Christmas – from toys and decorated trees to
entertainment and joy. Modeled after the traditional wooden pyramid,
each of the three levels are hand-carved and hand-painted by the Macy’s
Parade Studio to encapsulate different aspects of the holiday season
enjoyed around the world. “Knowing who Balsam Hill was, for us, we
immediately zeroed in on authenticity. We wanted things to have that
kind of detail and overall beauty,” said John Piper, vice president of
Macy’s Parade Studio. He added, “This one was just a real work of joy
and love for us.”
At the base of the float, multiple Balsam Hill trees will be adorned
with stunning decorations in different styles to showcase a host of
family traditions. Whimsical, larger-than-life ornaments, toys and a
snowman help capture the magic and joy of Christmas. The centerpiece of
the float is a stunning carousel that will spin as it is ridden by
children dressed in snowy winter wonderland-inspired costumes. To
complete the scene, a special performer will delight audiences as the
float makes its way down the Parade route and into millions of homes
this Thanksgiving. To enter to win a trip to New York City to attend the
90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and
regulations, please visit BalsamHill.com.
The 90th Anniversary Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in
all time zones.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For 90 years, the Macy’s
Thanksgiving Day Parade has marked the official start of the holiday
season. Growing in size and scale, the Parade proudly marches down a
more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade, please visit http://www.macys.com/parade
or call the Parade hotline at (212) 494-4495.
About Balsam Hill:
Founded ten years ago in Redwood City, Calif., Balsam Hill is committed
to creating the best Christmas trees on the market. Founder Thomas
Harman was inspired to start Balsam Hill by a family member who was
allergic to live trees but wanted to create a festive atmosphere in his
home during the holidays. When Thomas’ search for a lifelike artificial
Christmas tree came up empty-handed, our mission was born to develop the
most realistic and luxurious artificial trees. To accomplish this
mission, our designers carefully craft trees to mimic nature using site
visits and cuttings from live trees as a guide. Balsam Hill holds
several patented and trademarked technology that brings the holidays to
life including ultra-realistic True Needle™ branches, unique
Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™
technology. For more information visit the company’s website at http://www.balsamhill.com/.
Contacts
Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Macy’s
Media Relations
Christine Olver, 646-429-5713
christine.olver@macys.com
or
Balsam
Hill
Jennifer Faulkner, 415-420-1001
media@balsamhill.com
