Behind the self-help book explosion

'What social theorists call "detraditionalization" - the tendency of advancing capitalism to disrupt the cultures and traditions that may stand in the way of the accumulation of profit'[16] has been seen as underpinning behind the self-help phenomenon in two (overlapping) ways. The first is the eclipse of the informal, communitarian transmission of folkways and folk wisdom: 'the charge that when self-help writers are being simplistic and repetitious, they are also being banal and unoriginal, merely offering their readers platitudes...on behalf of the best parts of folk wisdom',[17] may simply be because they are providing a formal conduit for the conveyance of such "home truths" in an increasingly unstructured and anomic world

‘What social theorists call “detraditionalization” – the tendency of advancing capitalism to disrupt the cultures and traditions that may stand in the way of the accumulation of profit’[16] has been seen as underpinning behind the self-help phenomenon in two (overlapping) ways. The first is the eclipse of the informal, communitarian transmission of folkways and folk wisdom: ‘the charge that when self-help writers are being simplistic and repetitious, they are also being banal and unoriginal, merely offering their readers platitudes…on behalf of the best parts of folk wisdom’,[17] may simply be because they are providing a formal conduit for the conveyance of such “home truths” in an increasingly unstructured and anomic world

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