Companies finding larger Latino engagement in Spanish social media

Latinos are the fastest growing segment of the population — and not just Latinos, young Latinos are out-growing their non-Latino counterparts. And nothing screams youth nowadays…
Companies finding larger Latino engagement in Spanish social media

McDonald’s @MeEncanta Twitter Campaign, launched back in summer 2011, featuring a fully Spanish website for Hispanics. (Twitter/@MeEncanta)

Latinos are the fastest growing segment of the population — and not just Latinos, young Latinos are out-growing their non-Latino counterparts.

And nothing screams youth nowadays more than being active on social media, whether that be the major sites like Facebook or Twitter or the smaller apps like Vine and Snapchat.

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One new trend looking to capitalize on this growing online Hispanic presence: Companies using Spanish social media campaigns in order to garner more engagement among Latinos.

Whether it’s news sites like CNN Latino (which didn’t really live up to expectations), government offices like The White House’s @LaCasaBlanca, music empires like VEVO Latino on YouTube, or non-profits like March Of Dimes’ Nacersano, Spanish language social media sites have upped the Hispanic and Latino engagement with what was traditionally an overwhelmingly English dominant landscape.

With over 20 million Latinos on Facebook each month and 84% of Latinos ages 18 to 29 claiming they are using social media sites, according to a Pew Research report, it’s about time more companies jumped on-board.

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The question is, “what took so long?” Hispanics wield over half a trillion dollars in spending, and use social media in droves.

We knew it was evident and now it’s more common to find separate social media accounts curating and creating original content for their Hispanic consumers.

Here are some examples of Hispanic outreach undertaken by some of the biggest and most popular US companies.

Have you ‘liked’ or ‘followed’ any of these?

Companies know that social media is an important way of getting their message across.

Denny’s Spanish Langauge Facebook Page “Denny’s Latino” which joined back in 2012. 20% of their guests are Latino. (Facebook/Denny’s Latino)

Latinos love social media.

Dunkin Donut’s Spanish Twitter Account, launched May 2014. Seems Like coffee is starting to become café! (Twitter/@DunkinLatino)

Toyota has a large social media strategy in order to engage Latinos.

Toyota’s Latino Aimed Campaign, even offering a Spanish phone number for questions. (Twitter/@ToyotaLatino)