Reports are indicating that the NFL wants to charge Super Bowl performers for the exposure they receive during halftime.
Currently, performers don’t get paid for their time on stage but definitely gain from the exposure, giving them a boost in record sales and concerts.
The shortlist for the artists who will perform at the next Super Bowl is down to three acts: Coldplay, Rihanna, and Katy Perry.
Issues with the new plan
But the Wall Street Journal has reported that there may be issues convincing any of the acts about the new plan.
“While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig,” stated WSJ.
Maybe asking the artist for an obligatory donation to the league isn’t too much to ask, considering how prestigious performing at the half-time show has become.
According to Yahoo! Sports, when put in perspective using the last Super Bowl, the Red Hot Chili Peppers and Bruno Mars took the stage for 12 minutes.
A 30-second commercial costs about $4 million, which makes that about $100 million worth of publicity for the performers.
Charging the performers could either be a positive or negative move for the NFL, all depending on how much they are thinking of putting in their pockets.