Nestlé USA announced this week its commitment to removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products, thanks to customer feedback.
By the end of 2015, more than 250 products and 10 brands including Butterfinger, 100 Grand, Nesquik, Skinny Cow, Crunch and Baby Ruth will be free of artificial flavors and certified colors.
The company plans to substitute the artificial flavors with ingredients from natural sources. For instance, it will use annatto, which comes from the seeds found in the fruit from the achiote tree, to replace Red 40 and Yellow 5 in Butterfinger’s center. For Crunch, natural vanilla flavor will replace artificial vanillin.
We never compromise on taste. When making these changes to more than 75 recipes, maintaining the great taste and appearance consumers expect from the chocolate brands they know and love is our #1 priority, said Leslie Mohr, nutrition, health and wellness manager, Nestlé Confections & Snacks. We conducted consumer testing to ensure the new recipe delivers on our high standards for taste and appearance.
Products will begin appearing on store shelves by mid-2015, and will be identified by a No Artificial Flavors or Colors claim featured on-pack.
Nestlé is the worlds leading nutrition, health and wellness company and our commitment to remove artificial flavors and certified colors in our chocolate candy brands is an important milestone, said Doreen Ida, president, Nestlé USA Confections & Snacks.
Nestlé, which claims to be the first U.S. candy-maker to take such action, based its decision on a Nielsen 2014 Global Health & Wellness Survey that showed more than 60% of Americans said no artificial colors or flavors is important to their food purchase decisions.
We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price. Were excited to be the first major U.S. candy manufacturer to make this commitment.