2016 NACDS Annual Briefing Guide – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “2016
NACDS Annual Briefing Guide”
report to their offering.

As retailers continue their existential shift to multiformat operators,
eCommerce/delivery engines, content platforms, media channels, and
healthcare providers, retailers and suppliers will fundamentally change
both their own work and the language of their joint business planning.

Supplier work becomes both bigger (to tackle broader challenges) and
smaller (to attack targeted growth opportunities), while joint business
planning becomes broader, long term, and strategic. In addition, big
suppliers and retailers will find that their most disruptive competitors
are not the big established players, but small, nimble competitors with
new and different business models.

Retailers and suppliers should be aware of these trends:

Stores:

– Big stores: Realigning space to new shopper needs

– Small stores: Curating and targeting stores to more specific
shopper/trading area needs

Shoppers:

– Big shopper: For shoppers who want less stuff and different stuff
delivering the right stuff

– Small shopper: How addressable, behavioral, and contextual platforms
change shopper marketing

Planning:

– Big planning: Understanding the true competitive environment
(including eCommerce, specialty, discount, and niche) and the true
economics of the retailer/supplier relationship

– Small planning: Knowing how to build granular activities into a
coherent, overarching whole.

US Landscape:

Demanding shoppers have rationalized their retailer portfolios,
requiring that their chosen fewer retailers engage them personally and
contextually. Driving loyalty by leveraging deployable insights to
activate commerce will require more precision marketing and prioritizing
retailer collaboration efforts.

More targeted shopper clusters, formats, and promotional opportunities
will drive ROI.

– Growth will continue to derive from non-scale-based formats, smaller
stores, and specialized banners. How can you balance scale and growth?

– How will changes at big boxes like Walmart and Target impact your
sales forecasts?

– How should you redeploy insights and account management resources to
focus more precisely?

– What is your supply chain’s agility capacity?

– Is digital a bolt-on, or is it incorporated into your trade marketing
strategies, from beacons to store pickup?

Health and Wellness

The future of retail health and wellness will be consumer-driven and
feature more general practice medicine taking place in a store than in a
doctor’s office. Consumers will demand that retailers and leading CPG
brands create a seamless path to purchase where OTC solutions, insurance
coverage, adherence goals, big data, and new technology platforms are
all conveniently interconnected.

– By 2025, U.S. healthcare costs are projected to rise to 25% of GDP, or
$12 trillion. Do you know what retail channels are in the best position
to capitalize on this growth?

– Do you understand where your products fit into the retail health and
wellness shopper spectrum? Do they satisfy more functional or emotional
needs?

– Do you have the necessary above-the-line and below-the-line spend to
influence the negative one moment of truth?

– How do shopper health and wellness attitudes differ by demographic
group?

– How do we reprioritize resources for the hyper-personalized demands of
Centennials and Millennials?

– How will technology companies transform consumers’ expectation of
quality care?

Companies Mentioned

– Ahold USA

– Albertsons/Safeway

Amazon

– BJ’s Wholesale

– Bartell Drugs

– CVS Health

– Costco

– Dollar General

– Family/Dollar Tree

– Farmacia Guadalajara

– Fred’s Pharmacy

– H-E-B

– Health Mart Pharmacy

– Home Depot

– Hy-Vee

– Jean Coutu

– Kmart

– Kroger

– London Drugs

– Meijer

– Pharmaca

– Publix

– Rexall

– Rite Aid

– Sam’s Club

– Shoppers Drug Mart

– Target

– Thrifty White Pharmacy

– Ulta

– Wakefern

– Walgreens Boots Alliance

– Walmart US

– Wegmans

For more information about this report visit http://www.researchandmarkets.com/research/q6z3xx/2016_nacds_annual.

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