2K Announces Free Mafia III Demo Now Available

Experience the thrilling opening act of Mafia III’s award-winning
narrative today

First paid DLC – Faster, Baby! – now available

and Hangar
today announced that a free playable demo of Mafia
, the thrilling organized crime drama set in the
immersive open world of 1968 New Bordeaux, is now available for
PlayStation®4 computer entertainment system, Xbox One, and Windows PC
via Steam. Players can experience the entire first act of Mafia III,
featuring an exhilarating bank heist gone wrong that sets the stage for
betrayal and Lincoln Clay’s revenge against the Italian mob in New
Bordeaux, a re-imagined 1960s New Orleans. Players who wish to continue
their experience can transfer over their progress when they purchase the
full game*.

Faster, Baby!, the first paid DLC for Mafia III, is
also now available. Faster, Baby! introduces new narrative
and more to explore, set alongside the events in Lincoln Clay’s story of
revenge in Mafia III. New Bordeaux expands with the
addition of Sinclair Parish, a town west of the Bayou where Lincoln
teams up with a new character, Roxy Laveau, to take down the corrupt and
powerful Sheriff “Slim” Beaumont. New driving and combat mechanics add
to Lincoln’s repertoire as he fights for control of Sinclair Parish,
with new weapons for his arsenal and vehicles for his fleet.

Faster, Baby! is the first of three DLC offerings
available individually, or collectively as part of the Mafia III
Season Pass
** at a discount price. The upcoming Stones
and Sign of the Times DLC launch this
summer, and introduce new content, characters, gameplay, and narrative
set alongside the main story in Mafia III. The Mafia
III Season Pass
is available now for PS4™ system, Xbox One, and
Windows PC.

About Mafia III

Mafia III is a thrilling organized crime drama featuring a
critically acclaimed story that won the Herman Melville Award for Best
Writing from the New
York Videogame Critics Circle
, was awarded Best Overall Storytelling
from GameSpot,
and has earned a nomination for Narrative from the British
Academy of Film and Television Arts (BAFTA)
. Mafia III follows
the story of Lincoln Clay, a disenfranchised Vietnam veteran waging a
revenge-fueled war against the Italian mafia after his family is
betrayed and slaughtered by mob boss Sal Marcano. Set in the immersive
city of 1968 New Bordeaux, a reimagined version of New Orleans bustling
with activity and complete with era-inspired cars, fashion, and an
eclectic mix of music, including more than 100 licensed tracks from one
of the most memorable eras in history.

Mafia III is now available for PS4™ system, Xbox One, and
Windows PC. Mafia III is rated M for Mature by the ESRB.
For more information on Mafia III, subscribe on YouTube,
follow us on Twitter,
become a fan on Facebook
and visit http://MafiaGame.com.

2K is headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more information,
please visit www.2k.com.

*Game progress transfers if demo and full game are played on the same

**Mafia III required to play.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the highest rated* annual sports title of this
console generation.

*According to 2008 – 2017 Metacritic.com

About Hangar 13

Located at 2K headquarters in Novato, California, Hangar 13 is the
newest studio to design and develop games under the 2K publishing label.
With a team of fantastic talent built from some of the most well-known
studios in the industry, Hangar 13 is aiming to use its own proprietary
technology to advance the art of player-driven experiences, creating
games that will become industry benchmarks.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “should”, “will,” or words of similar meaning and
include, but are not limited to, statements regarding the outlook for
the Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance
of our games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company’s most
recent Annual Report on Form 10-K, including the risks summarized in the
section entitled “Risk Factors,” the Company’s most recent Quarterly
Report on Form 10-Q, and the Company’s other periodic filings with the
SEC, which can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.


Brian Roundy, 415-507-7532
Interactive Software, Inc.

Corporate Press
Alan Lewis,
Emanate for 2K

Kim Taylor, 415-844-6289