A New, Unified BURGER KING® Website Launched Across Latin America and Caribbean

Guests in Latin America and the Caribbean are just one-click away from a

better BURGER KING® experience with the region-wide launch of

a new, unified website. For the first time, every country across the

region will have a website with a consistent look and feel that gives

guests the opportunity to ask questions and leave comments and feedback

for a more interactive experience with the brand. The site will be

accessible in English, Spanish and Portuguese depending on the guest’s


Internet use, and in particular, social media engagement is on the rise

across Latin America and the Caribbean. To capitalize on this growth,

drive traffic to the new website and increase social conversation around

the brand, Burger King Worldwide (NYSE:BKW) has also developed a new

regional Facebook page for BURGER KING® restaurants across the region.

Together the new website and Facebook page is set to engage a wider

audience for the BURGER KING® brand and offer guests a better, more

interactive experience.

“Our vision is to become leaders in digital marketing for the quick

service restaurant industry,” says Jose R. Costa, vice president,

marketing for Latin America/Caribbean Region, Burger King Worldwide.“

Latin America and the Caribbean are huge growth markets for our brand.

This digital investment will leverage the increasing popularity of the

internet and social media in these markets while accelerating the growth

of our brand presence.”

While the look, feel and main features of the website will be consistent

across the region, each country’s site will be tailored to feature local

menu items and country-specific promotional activities and guests

logging on will be directed to the site specific to their country for a

localized online experience.

Key features of the new website include:

The Facebook page will offer customers another channel of communication

with the BURGER KING® brand. Giving fans the opportunity to find out

what is happening across the region, the Facebook page will feature a

series of strong visual images of BURGER KING® menu items to

tempt guests into restaurants. The cover image will be updated on a

regular basis highlighting new promotions, menu items and, to

personalize the experience, loyal customers who post the best comments

will have the opportunity to be featured as the avatar for the page.


Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food

hamburger chain in the world. The original HOME OF THE WHOPPER®, the

BURGER KING® system operates in over 12,600 locations serving over 11

million guests daily in 86 countries and territories worldwide.

Approximately 94 percent of BURGER KING® restaurants are owned and

operated by independent franchisees, many of them family-owned

operations that have been in business for decades. To learn more about

Burger King Worldwide, please visit the company’s website at www.bk.com

or follow us on Facebook

and Twitter.