AAU Selects Blue Star Sports as Its Official Technology Partner

Delivering the world’s first, integrated multi-sport amateur
athletics technology platform

DALLAS–(BUSINESS WIRE)–Blue Star Sports, the leading youth sports systems integration and
technology company announced its strategic partnership with America’s
longest standing youth sports organizing body, the Amateur Athletic
Union (AAU). This historic partnership will deliver the world’s most
innovative, technology-driven solutions to integrate AAU’s forward
thinking vision of how AAU should partner with district organizations,
clubs, leagues, teams, tournament operators, media and the athletes. The
ultimate goal is to passionately empower all youth sport organizations
and participants to have the best experience, with the most modern tools
at the lowest cost.

The first phase of the partnership will focus on developing an
integrated web and mobile platform that provides a comprehensive suite
of products serving the youth sports ecosystem – dynamic websites;
streamlined online registration and payments; event, team and roster
management; scheduling; communications; and back office management. The
project will streamline AAU’s numerous websites, event registration
systems and other non-integrated systems. Moving forward, AAU and Blue
Star Sports envision building an engaged global community sharing
educational and entertaining information and data, leading edge team and
player communications, statistics, video content and a “player profile”
set of tools for all AAU members.

“After a thorough, multi-year process of meeting with and seeing
demonstrations from the world’s leading youth sports software companies,
we came to the conclusion that no one software provider could solve our
complex, unique problems until Blue Star Sports,” said AAU President and
CEO Dr. Roger J. Goudy. “Blue Star Sports was different than everyone
else in that they had a systems integration vision combined with a well
capitalized ownership group who wanted to invest in a long-term
partnership similar to our relationship with The Walt Disney Company.”

“AAU wants to build on our trusted position as the national leader in
amateur athletics to provide the most engaging solutions which highlight
and promote the thousands of AAU affiliated events and our nation’s most
inspirational athletic performances,” said Rusty Buchanan, AAU 1st
Vice President. “Blue Star Sports is a first of its kind solutions
provider who will partner with AAU to deliver maximum value to everyone
involved with youth sports including the participating athlete.”

“We identified AAU as an ideal strategic partner to exercise our
organizational skillsets and subject matter expertise because of the
vision of AAU’s leadership team and the complexity of their internal and
external environments,” stated Rob Wechsler, Founder and CEO of Blue
Star Sports. “We started Blue Star Sports to address the need to create
a much easier and more comprehensive solution for associations, clubs,
leagues, teams, coaches and parents and AAU’s 35 diverse sports, 55
District organizations and thousands of affiliates will provide the
perfect challenge for us all to do our most visionary work.”

“Our mission is simple – AAU and Blue Star Sports will partner to build
the world’s most innovative and powerful youth sports technology
platform and content engine to transform the way a governing body
interacts with its membership and affiliated organizations,” said Eric
Frazier, Blue Star Sports’ President. “AAU’s leadership team will accept
nothing less.”

To learn more about Blue Star Sports and its operations in the youth
sports industry, visit http://www.bluestarsports.com.

About Blue Star Sports

With 8 million users in over 23 countries, Blue Star Sports is the
industry leader in youth sports technology and systems integration
providing a complete solution for all youth sports athletes, leagues,
clubs and associations. Backed by the owner, president and general
manager of the Dallas Cowboys, Jerry Jones, and his family, Bain Capital
Worldpay and Providence Equity, Blue Star Sports is headquartered in
Frisco, Texas, and will host its executive team at The Star – the
future world headquarters of the Dallas Cowboys. To learn more about how
Blue Star Sports will revolutionize youth sports management, visit www.BlueStarSports.com.

About AAU

The Amateur Athletic Union (AAU) is one of the largest- non-profit
volunteer sports organizations in the country. As a multi-sport
organization, the AAU is dedicated exclusively to the promotion and
development of amateur sports programs. Founded in 1888 to establish
standards and uniformity in sports, the AAU philosophy of “Sports For
All, Forever” is now shared by nearly 700,000 members and 150,000
volunteers across 35 sports programs and 55 U.S. districts. For more
information, visit www.aausports.org.

Contacts

Blue Star Sports
Hila Shpigelman, 972-370-0777
hila@bluestarsports.com