Ace Metrix Expands Creative Effectiveness Platform with Syndicated Spanish Language Service
Metrix, the new standard in analytics for television and video
advertisers, today introduced Ace Metrix VIVA, a key addition to its
growing product portfolio that allows advertisers to access creative ad
performance data for their Spanish language ads, as well as those of
their competitors.
The top 50 brands are directing an average of 13 percent, and upwards
of 34 percent of their annual ad spend on Spanish language creative. We
believe there is a significant need for high quality advertising
analytics for the Hispanic market, which Ace Metrix is uniquely suited
to serve, said Peter Daboll, CEO of Ace Metrix. With Ace Metrix VIVA,
our clients can now access the same competitive insights and detailed
data for both English and Spanish ads.
This product introduction follows the recent announcement of Ace Metrix
TARGET, the game-changing service which allows marketers to enhance
their Ace Metrix LIVE intelligence with much more granular targets. Ace
Metrix VIVA is the first in a series of syndicated TARGET solutions
providing the same depth of analytics and comparability of data for
Spanish language ads.
Ace Metrix uses rigorous screening to isolate primarily Spanish speaking
individuals and survey them in their native language. Respondents are
able to provide open-ended, qualitative feedback. Data is accessible via
the same Ace Metrix LIVE user interface and available via the mobile
applications, providing clients with the highest level of usability and
comparability.
About Ace Metrix VIVA
Ace Metrix VIVA is the Spanish language service leveraging the same
methodology and survey used for our general population English flights.
While many firms can conduct individual ad tests, only Ace Metrix can
provide the competitive context associated with other Latino creative,
and the comparability of data across the entire English and Spanish
landscape. Results are available within the same Ace Metrix LIVE user
interface, enabling clients to determine the effectiveness across both
audiences, providing relative and absolute results. Our database of more
than 16,000 ads includes Spanish ad results from many of the worlds
leading brands, and across many categories including Automotive, Candies
& Snacks, Financial Services, Insurance, Packaged Goods, Retail, and
Video Games.
With Ace Metrix VIVA, marketers are now, for the first time, are able to:
Learn more about all of the services available from Ace Metrix at www.acemetrix.com.
About Ace Metrix
Ace Metrix is the new standard in television analytics, dedicated to
delivering better, faster, and more cost-effective solutions for
evaluating video advertising within competitive context. Through the Ace
Metrix LIVE platform, companies can now access timely, actionable data
wherever, whenever they need to, enabling real-time advertising campaign
optimization. Combining leading edge technology and patent pending
methodology, Ace Metrix is revolutionizing the way marketers measure
themselves and their competitive landscape. The company is privately
held and is backed by leading venture capital firms and industry leaders
including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog
Ventures, and WPP.
Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.
Note: Ace Metrix, Ace Metrix LIVE, Ace Metrix MOBILE, Ace Metrix TARGET,
Ace Metrix VIVA and Ace Score are trademarks of Ace Metrix. Other
trademarks are property of their respective owners.
