Adadyn Spotlights New Research on How Small and Midsize Retailers Can Maximize Holiday Ad Campaigns

Report marks inaugural Adadyn Academy educational resource series and
further demonstrates company’s commitment to make ad tech simple,
approachable and accessible to the masses

a global advertising technology provider, today published a new
easy-to-read guide to help retailers on any budget maximize their
digital ad spend around peak seasonal shopping seasons, and apply key
learnings from proprietary data on how to make ads resonate better with

Benefiting small and midsize retail businesses looking to squeeze the
most out of this year’s remaining holiday campaign or to amplify next
year’s ad spend, the report, “The
SMB Guide to Digital Advertising for the Holidays
,” examines
findings from an Adadyn-backed study conducted by third-party research
firm MORAR (previously Redshift Research) and illustrates what ads
resonate most with consumers. The report also offers tips on how to
build a successful campaign with retargeting, dynamic creative and
programmatic solutions to affectively garner up to 20 percent more yield
from holiday ad budgets.

In stark contrast to the hype around the rise of ad blocking and belief
that customers hate ads, Adadyn’s research found consumers actually
welcome ads. Especially those that are relevant and useful.

Highlights from Adadyn retail holiday report findings include:

  • 59 percent are more likely to click on seasonally-oriented ads like
    holiday shopping
  • 69 percent find receiving ads for recently visited sites useful when
    deciding whether to complete a purchase
  • 63 percent are more likely to click on an ad if there is an image of a
    previously viewed product from the advertiser
  • Just over half of respondents (54 percent) feel that online
    advertising makes shopping easier
  • 1 in 3 respondents shop online for consumer goods at least once a week
  • Men are more likely than women to shop online for consumer goods at
    least once a week (36 percent and 29 percent respectively)
  • If ads are from businesses in a respondent’s local area, then 71
    percent are more likely to notice and respond to ads

“Big-box retailers’ dominant share of voice during the holiday shopping
season presents a challenge for marketers with smaller budgets who are
just trying to keep up and compete for consumer attention online,” said Rob
Sopkic, SVP Sales at Adadyn
. “Our goal with this paper, and the
entire Adadyn Academy series, is to let midsize marketers know they have
options to drive performance beyond search and social — they now have
access to the same sophisticated programmatic technologies used by major

The holiday guide for retailers and the launch of Adadyn Academy come on
the heels of Adadyn’s recent self-service
platform launch
, and is all part of the company’s commitment to
simplify advertising technology and help marketers of all sizes gain
access to programmatic strategies on any budget.

For more information about Adadyn, check out this video,
contact to schedule
a demo or visit
to open an account.

About Adadyn

Adadyn removes the barrier of entry into programmatic advertising,
making it simple and affordable for marketers and agencies of all sizes
to get started without up-front fees or minimum spend requirements. By
unifying media buying, dynamic creative and audience management into one
easy-to-use platform, now anyone can launch a campaign and achieve
programmatic display advertising performance. With offices in
California, New York, India and Singapore, Adadyn offers dedicated
customer support and global reach. For more information, visit
or follow @adadyn
on Twitter.


Hotwire PR on behalf of Adadyn
Sricharoenchaikit, (646) 568-3188