ADDING MULTIMEDIA Chef’d and Atkins Nutritionals, Inc. Launch Low Carb Meal Solution for Health-Conscious Consumers

Alliance Provides Atkins® Recipes
through Chef’d Convenient and Fresh Meal Kit Service

LOS ANGELES & DENVER–(BUSINESS WIRE)–Chef’d, the first and only online meal kit marketplace, and Atkins
Nutritionals, Inc., the leading low carb lifestyle brand, announced
today the launch of a fresh meal kit alliance that will provide Atkins®
low carb recipes with ingredients conveniently delivered right to
consumers’ doors. The Atkins recipes will be available as a recurring
meal plan or as a-la-carte offerings, and brought to life with
ingredient sourcing and delivery from Chef’d. The co-branded fresh meal
kits will be available for sale and shipment nationwide starting today
on Chefd.com and Atkins.com.


This partnership brings authentic Atkins recipes together with fresh
ingredients and fulfillment by Chef’d. Each recipe has been carefully
evaluated by Atkins’ nutritionists to ensure the meals meet the
program’s nutritional guidelines, with variety and taste appeal.

“I have always been inspired by Dr. Atkins, as he was someone who
thought differently and set out to prove why he was right,” said Kyle
Ransford, chief executive officer, Chef’d. “Atkins has become the low
carb lifestyle leader, and through our collaboration, we are making it
easier than ever to follow his game-changing approach. Our wide
selection of wholesome, fresh low carb meals make healthy eating both
achievable and enjoyable.”

Consumers visiting Atkins.com will be able to peruse and order the fresh
meal kits through a “buy button” that will direct them straight to the
individual product page on Chef’d.com, streamlining the purchasing
process. Through its flexible fulfillment and delivery capabilities,
Chef’d will provide all of the pre-portioned, ready-to-cook ingredients
within 24-48 hours, complete with a recipe card and nutritional
information for each meal.

“Chef’d has an impressive operation where they can source fresh, quality
ingredients to create innovative and satisfying meals out of our most
popular and diverse Atkins recipes,” said Joseph Scalzo, president and
chief executive officer, Atkins Nutritionals, Inc. “This alliance brings
to life another convenient way to help people sustain a low carb
lifestyle that is both easy and delicious.”

The Atkins recipes take the guesswork out of creating low carb meals,
while Chef’d takes the stress out of preparing them — eliminating the
shopping and meal planning, while sourcing quality ingredients right to
consumers’ doors. With Chef’d’s flexibility, consumers will be able to
order the Atkins fresh meal kits when they want and without
subscriptions or membership fees.

The launch will include 20 Atkins recipes, including Zucchini Chicken
Alfredo, Chimichurri Steak and Cauliflower Mash, and Maple Mustard
Glazed Salmon and Asparagus, among others. The prices range from $10 to
$18.50 per serving, and the offerings will expand to include additional
recipes later this year. For more information, please visit http://www.chefd.com/pages/atkins.

About Chef’d

Headquartered in El Segundo, Calif., Chef’d is an at-home, high-quality
ingredient meal store that partners with celebrated chefs, media outlets
and culinary influencers to create recipes that make it easy for anyone
to cook like a pro at home. Launched in late April 2015, Chef’d was
created to help consumers rethink the home-cooked meal by offering
fresh, pre-portioned ingredients that aim to eliminate food waste and in
turn cut consumer grocery costs, all without the hassle of subscription
or membership fees. Chef’d branded recipes are currently available from
noted chefs, health experts and renowned media publications. Follow on
Twitter @get_chefd and
Instagram @Chefd. More
information available at www.chefd.com.

About Atkins Nutritionals, Inc.

Atkins Nutritionals, Inc. is the leading low carb lifestyle brand,
committed to educating and empowering people to live healthier lives.
From weight loss and maintenance to improved overall health, Atkins
offers the tools and education about achieving balanced nutrition with
reduced levels of refined carbohydrates and added sugars, and diets rich
in protein, fiber, fruits, vegetables and good fats. Its extended
portfolio of products, ranging from frozen meals and nutrition bars to
shakes and snacks, provides convenient low carb solutions to help the
body burn more fat and work more efficiently, while keeping consumers
satisfied and energetic.

Backed by more than 80 published scientific studies and consumer success
stories, the Atkins approach is a long-term, well-balanced program that
appeals to a broad audience of men and women who want to achieve their
weight management goals and enjoy a healthier lifestyle. Atkins products
are available online at Atkins.com and in more than 50,000 locations
throughout the U.S. and internationally. To learn more about Atkins,
visit Atkins.com.

Contacts

Media:
Kim Riccardi, 973-588-2000
kriccardi@coynepr.com

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