The Tampax® and Always®
Radiant Collection joins Meghan Trainor as an Official Tour Sponsor to
Encourage Girls to Wear What They Want Every Day of the Month
CINCINNATI–(BUSINESS WIRE)–Grammy-winning Best New Artist Meghan Trainor is teaming up with The
Radiant Collection, from Procter & Gamble’s (P&G) leading feminine
protection brands Tampax® and Always® during her
“Untouchable Tour,” to encourage girls to have the confidence to wear
what they want all month long. As a tour sponsor, The Radiant Collection
will be onsite at 26 dates throughout the U.S. tour and online to give
girls the chance to show off their Radiant styles, and demonstrate how
confidence is key to feeling Radiant any day and every day.
“I’m excited to have the Tampax and Always Radiant Collection join me on
The Untouchable Tour and help spread their message that girls everywhere
should dare to wear what they want and what makes them feel good every
day of the month,” said Meghan Trainor.
Throughout the tour, The Radiant Collection will be giving girls at each
stop the opportunity to have fun with fashion. They can show off their
confident style when they visit the Wear What You Want Radiant Fashion
Closet to receive product samples, snap photos with friends at the photo
booth and check out Meghan Trainor-inspired looks.
The Radiant Collection combines products from the number one feminine
care brands on the planet – Tampax and Always — to provide a complete
offering of premium tampons, pads and liners to meet girls’ feminine
care needs. Developed with fashion in mind, The Radiant Collection
provides up to 100% leak-free protection, making these products a
must-have to rock even the loudest of looks, all month long.
“Meghan Trainor has the ‘Dare to Wear What You Want’ confidence that The
Tampax and Always Radiant Collection stands for,” said Amanda Hill, P&G
North America FemCare Marketing Director. “We are proud to sponsor the
tour and provide products to help girls make sure nothing gets in the
way any day of the month to be confident and express their individual
All girls are encouraged to be Radiant and check out Tampax.com,
YouTube.com/Tampax, Instagram.com/Tampax and Facebook.com/Tampax to get
exclusive backstage access / tips on Meghan’s concert fashion and wear
what you want style. Girls near and far can join in the conversation
online by using the hashtag #WearWhatYouWant on any social platform.
About The Radiant Collection
With The Radiant Collection from Tampax® and Always®,
girls can mix and match protection for every occasion with confidence
that 100% leak-free periods are possible.
Tampax Radiant tampons feature a CleanSeal™ re-sealable wrapper for
quick and easy discreet disposal and a LeakGuard™ braid to help stop
leaks before they happen.
Always Radiant pads feature light, clean scent and absorbs 10x its
weight yet you barely feel it.
Always Radiant Pantiliners have a CleanGuard™ quilted core to absorb
wetness and odors.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
About Meghan Trainor The Untouchable Tour
Meghan Trainor first made history with her double-platinum 2015
full-length debut Title, which soared to #1 on the Top 200
upon release. A record-breaking musical milestone, it holds the
distinction of being the “First #1 full-length debut from a female
solo artist since 2010” and “One of only seven albums to sell
over 1 million copies in 2015.” The world received its
introduction to Meghan via the GRAMMY®-nominated nine-times
platinum “All About That Bass” which clutched #1 on the Billboard
Hot 100 for a staggering eight weeks. Meghan changed pop music
forever on her own terms. To date, the GRAMMY® Award-winning
multiplatinum superstar has sold a total of 19 million singles and 2
million albums worldwide. She took home the 2016 GRAMMY® for “Best New
Artist,” while her sophomore Thank You album arrived at #3
on the Billboard Top 200, boasting the RIAA platinum-certified
smash “NO” as well as the radio hit “Me Too.”
Currently on her biggest outing to day, “The Untouchable Tour”, the
Massachusetts-born singer, songwriter, and producer stands out as a true
trailblazer whose influence resounds throughout pop culture.
P&G NA Baby and Feminine Care Communications
Michelle Meisten, 646-500-7674
Darren Baber, 310-272-2463