Affirm Appoints eBay Executive Carl Gish as Company’s First Chief Marketing Officer

SAN FRANCISCO–(BUSINESS WIRE)–Affirm today announced it has hired eBay Vice President Carl Gish to be
its first Chief Marketing Officer (CMO). Gish will be responsible for
enhancing and building Affirm’s global brand as the financial technology
company begins expanding beyond point-of-sale payments.

“eBay notwithstanding, the kind of skills and know-how Carl built while
developing the Dove Real Beauty campaign for Unilever, and as Dyson’s
North American CMO, is exactly the deep consumer brand marketing
expertise and talent Affirm needs in its next wave of growth,” said
Affirm Chief Executive Officer (CEO) Max Levchin. “We’re not just trying
to build another profitable lender. Affirm is here to revolutionize the
banking industry to be more accountable and accessible to consumers, by
developing products and services that empower consumers to better manage
their financial well-being.”

Levchin founded Affirm in 2013 to give buying power to consumers
underserved by existing financial institutions, using big data analytics
to more accurately assess credit risk than traditional FICO-based
scoring systems.

Today, Affirm gives shoppers the flexibility to buy now and make simple
monthly payments for their purchases. Unlike credit cards with
compounding interest and unexpected costs, Affirm customers know upfront
exactly what they’ll pay — with no hidden fees and no surprises. Later
this year, Affirm plans to roll out additional financial services
directly to consumers, and will announce the addition of some large
merchants to the list of over 700 that partner with Affirm, up from just
100 a year ago.

“The banking industry is not consistently serving the best interests of
its customers. Affirm is reinventing lending and consumer finance for
the current century, starting by providing loans with terms that are
fair and transparent right at checkout,” said Gish. “I’m excited to be
joining Max and the rest of the team at Affirm as we work hard to
realize our ambition of building a banking and financial services brand
that customers explicitly trust and that they rely on to serve their
best interests.“

As Affirm’s first CMO, Gish brings over 25 years of marketing and
general management experience, most recently at eBay as Vice President
of Global Delivery Experience and Local. Before eBay, he was CEO of
Folica, a privately held online retailer in the premium beauty and hair
care category. Earlier in his career, Gish was CMO at Dyson, best known
for its innovative vacuum cleaners and fans. He did two stints at
Unilever, first as Group Brand Manager for Dove, and later as Vice
President of Brand Marketing and Product Management for their skin care
category including well-loved brands like Dove, Vaseline, Axe, and
others. In between, Gish worked at Amazon in a variety of roles
including Vice President and General Manager of Electronics, Marketing
Director and General Manager of Books.

Gish also serves as a board advisor for several companies in the
renewable energy, ag-tech and consumer sectors.

The announcements today come just weeks after Affirm announced its
acquisition of personal finance management app maker In April,
Affirm also announced it raised a $100 million Series D round of equity
funding led by Peter Thiel’s Founders Fund.

About Affirm

Affirm offers services that empower consumers to advance their financial
well-being. Our mission is to revolutionize the banking industry to be
more accountable and accessible to consumers. Today, Affirm shoppers get
the flexibility to buy now and make simple monthly payments for their
purchases. Unlike existing payment options that may have compounding
interest and unexpected costs, Affirm shows customers upfront exactly
what they’ll owe — with no hidden fees and no surprises. Also, Affirm
reaches a broader population of consumers through advanced technology
and analytics that look beyond traditional FICO scores. These features
increase customer satisfaction over other options.


for Affirm
Lisa Tarter, 415-203-2462