Ai Media Group Shared Best Practices in Digital Marketing to Reach the Hispanic Consumer At Google Hispanic Marketing Forum 2012
Ai Media Group COO & Founder, Sergio Alvarez discussed techniques to
optimize search and display advertising results for the Hispanic
marketplace at the second annual Hispanic Marketing Forum held at Google
NYC, on February 15th, 2012. Sergio revealed proven methods
on how to reach the Hispanic consumer, deliver the correct message, and
track results to achieve ROI.
Mr. Alvarez illustrated how Ai Media was successful in significantly
expanding sales within the Hispanic marketplace for their clients by
carefully qualifying the Hispanic user and combining proprietary tactics
focused on lifestyle and demographic information related to the
diversity that exists amongst the Hispanic cultures.
The event explored how the Hispanic market drives the growth of the new
multicultural consumer; Fortune 100 leaders face the challenge of
executing growth-marketing strategies across an increasingly fragmented
media landscape while attaining a measurable ROI.
About Ai Media Group: The exemplary skills of Ai Media Group
professionals have been at the forefront of search marketing, from
digital advertising to Yahoo Yellow Pages, to bridging the gap into
algorithmic search. Ai Media Group has a proven record of providing
measurable results to thousands of advertisers. The companys mission is
to educate the marketplace on the newest offerings and act as
consultants to enhance business decisions with strategic business
intelligence. Ai Media Groups entire staff is well-versed on all
aspects of search and is comprised of the industrys most knowledgeable
and experienced specialists. For more information, visit http://aimediagroup.com/.
For more information about Ai Media Group, or to schedule an interview
with COO Sergio Alvarez, please email Karen Rodriguez: krodriguez@aimediagroup.com.
