Armed with a $3M investment, AirSelfie will debut on Kickstarter
November 17 to give fans early access to the first pocket-sized flying
camera; pre-orders will be delivered March 2017
LONDON–(BUSINESS WIRE)–AirSelfie has today announced the launch of the first pocket-sized
flying camera, the only portable flying camera that integrates with
smartphones. Comprised of four powerful propellers and a 5-megapixel
video camera, AirSelfie is smaller than a smartphone and can fly
vertically up to 66 feet, allowing users to take aerial selfies of
themselves and their friends. The device connects to the most popular
smartphones, including iPhone (6, 6s, 7 and 7 Plus), Huawei P9, Google
Pixel and Samsung Galaxy S7 Edge. The device includes self-generated
WiFi and comes equipped with a rechargeable battery through a cell phone
case, as well as the option to purchase an external power bank.
Additionally, a vibration-absorber system and in-flight stability
systems guarantee stable, clear, flowing images.
AirSelfie is available for pre-order via Kickstarter beginning November
17, 2016, for delivery in March 2017.
“Our team of 60 seasoned technology professionals and enthusiasts
researched, designed and created a flying camera that exceeds all
current standards,” said Edoardo Stroppiana, co-founder of AirSelfie.
“We saw an increasing need for a device that goes beyond a selfie stick,
allowing users to take pictures from all angles, and we’re excited to
introduce AirSelfie to Millennials and consumers around the world. It
sets a completely new bar for the market.”
With AirSelfie, users can:
Take group selfies and family photos from up to 66 feet away,
capturing both people and panoramas
Take indoor and outdoor aerial photos of subjects and locations that
would otherwise be unreachable (e.g. monuments and stadiums during
- Take videos from perspectives that were formerly impossible
Use the device as a monitoring camera (when the device is not flying
and is connected to a power source)
Use the video as a work tool (for example, time-lapse shots of company
AirSelfie’s 5-megapixel video camera and four powerful propellers are
enclosed in an Italian-designed, stylish and lightweight (52g) aluminum
case that measures 3.72 x 2.65 x 0.42 inches – smaller than a
smartphone. The device attaches to users’ smartphones using a special
cover available for iPhone and Samsung which contains a battery that can
recharge AirSelfie in just 30 minutes. Backers can also purchase an
external power bank which guarantees up to 20 full charges and allows
those without a compatible phone to use and charge AirSelfie.
How it works
One of the key differentiating—and appealing—features of AirSelfie is
its ease of use. To activate AirSelfie, the user simply removes it from
its case and turns it on. The device connects automatically to
smartphones via WiFi—the flying camera creates the WiFi (2.4GHz) network
itself and it is immediately ready for take-off.
AirSelfie users must simply download the free iOS and Android app in
order to control the device’s movements through three different flight
modes. AirSelfie can be returned to its departure point either manually
or automatically. When users are finished using the device, it’s easy to
return it to its landing spot—simply press the button labelled “slide to
land” and AirSelfie descends and turns off. Users can also directly
reposition the device by hand with no risk whatsoever of damaging it or
Using the “selfie delay timer” function, users can take timed photos,
giving them up to 10 seconds to get into position and hide their
smartphone so that it doesn’t appear in photos. Users can also take up
to eight consecutive shots. AirSelfie’s technology integrates directly
with social media, making it easy to post photos and videos directly to
AirSelfie comes equipped with a 4 GB micro SD memory card and a 260mAh
7.4v battery that enables three minutes of flight time.
AirSelfie on Kickstarter
To give consumers a special first look at AirSelfie, the company is
launching a Kickstarter campaign that will go live on November 17, 2016.
Consumers can purchase AirSelfie via the Kickstarter website or
Kickstarter app. As an added incentive, the first 1,000 supporters have
the option of becoming AirSelfie Ambassadors by pre-ordering the first
version of the flying camera at the discounted price of $199; the
regular retail price will be $300. Additionally, the power bank will be
available as a standalone product for $69 or as part of the AirSelfie
package for $246. The power bank will be delivered in April.
Production of the gadget will begin once the threshold of $50,000 is
reached. After the first 1,000 AirSelfies have sold, the company will
produce another 2,000 models, which will be available for the reduced
price of $249. Consumers will also be able to purchase two AirSelfies
for the price of $478. The first 3,000 pre-orders will be delivered in
March of 2017, with the rest, including the power bank packages, being
delivered in April of 2017.
“People have the impression that camera drones are costly, difficult to
operate and unwieldy,” added Stroppiana. “AirSelfie redefines the space
with a device that’s small, light and easy to use. This Kickstarter
campaign will enable the launch of a large-scale AirSelfie production in
a matter of months. We have succeeded in developing a great product, and
we can’t wait to share it with our growing base of AirSelfie
In 2017, AirSelfie will hit the market for $300. It will be available in
many colors and will be compatible with additional smartphone models.
For additional information and other opportunities to support the
project, visit the AirSelfie
AirSelfie is the brainchild of Italian entrepreneur Edoardo Stroppiana,
who helped form the British company AirSelfie Holdings Ltd. in 2016.
Alessandra Nagy, 714-310-4439