Al Día, the award-winning and leading Spanish-language newspaper in North Texas and KXTX Telemundo 39, the leader in the production and distribution of high-quality Spanish-language television content, today announced a partnership to better serve Spanish-speaking audiences in North Texas. The joint venture, which began July 1, will include news, marketing, promotions and events.
The alliance between Al Día and Telemundo 39 will allow greater breadth of news coverage across all platforms, including print, online, mobile and broadcast, said Penni Barton, publisher of Al Día.
As part of the cooperative news efforts, Al Día and Telemundo 39, will share local news and collaborate on joint news projects. Telemundo 39 will preview Al Días top news stories every Tuesday and Friday evening on Noticiero Telemundo 39 at 10 p.m. CT. Additionally, Al Días staff will frequently contribute to Telemundo 39 for sports and entertainment coverage.
Were excited about the new collaboration between Telemundo 39 and Al Día. Two powerful media entities that are joining forces to provide in-depth coverage and exclusive content to our local Hispanic community in North Texas, said John Treviño, President and General Manager of Telemundo 39.
Created in 2003 by A. H. Belo Corporation, Al Día distributes an average 100,000 papers on Wednesday and 125,000 on Saturday to the Dallas-Fort Worth metropolitan area. The content places emphasis on practical and useful information to its readers, including general news, entertainment, sports and lifestyles.
Telemundo 39, offers general news, entertainment, sports, weather, horoscopes, photos and videos relevant to Dallas-Fort Worth.
About Al Día
Al Día, the award winning and leading Spanish-language newspaper in the Dallas-Fort Worth area, is published Wednesday and Saturday. Along with its website, www.aldiatx.com, Al Día has received numerous awards for excellence in journalism, including being named the 2009 and 2011 Spanish-Language Newspaper of the Year by the Texas Associated Press Managing Editors (TAPME). Al Día is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp. (NYSE: AHC).
Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.