all® and Snuggle® Create a Dirt-Free Dugout Experience at Little League Baseball® World Series
Official Laundry Products of Little League® Clean Up in Williamsport,
Pa. for Fourth Year in a Row; Peanuts Gang also on Hand for Game Opening
Pitch, Pictures and Prizes
WILTON, Conn.–(BUSINESS WIRE)–Little Leaguers®, parents and baseball fans will experience a lot more
than just the thrill of the game at this year’s annual Little League
Baseball® World Series, occurring August 18-28. As the Official Laundry
Products of Little League® for the fourth straight year, all® laundry
detergent and Snuggle® fabric softener are creating the Dirt-Free Dugout
Experience, a high energy on-site consumer activation filled with fun
games, great prizes, personalized victory dances, and much more.
Little League parents know there is no prouder moment than seeing their
star player slide into home plate or catch the game-winning ball. But
the post-game laundry clean-up can be a definite challenge for even the
most devoted baseball mom or dad who struggles to get dirt and grass
stains out of their kid’s uniform. That is why families trust all®
detergent to fight the toughest Little League® stains and whiten and
brighten uniforms, and Snuggle® fabric softeners to leave uniforms soft
and smelling fresh.
“There’s a real sense of pride kids bring to these games as they give
their all for their hometown team, and no brand understands this sense
of pride more than all® and Snuggle®. So we’re proud to do our part to
be sure they look and feel their best every time they step onto the
field,” said Lora Van Velsor, vice president of marketing for the all®
brand.
“We can’t think of a better way to demonstrate our commitment to
families and their laundry needs than through our partnership with
Little League Baseball® World Series, and that includes washing every player’s
uniform with all® and Snuggle®.”
Located in the Family Fun Zone on-site near the Howard J. Lamade
Stadium, the Dirt-Free Dugout will feature a variety of laundry and
baseball themed activities. Attendees will be able to play games like
the Sock Grab and share their best “Victory Dance” – captured by a
slow-motion camera – on their social media using #DirtFreeDugout. They
can also earn points for fun prizes like Dirt-Free Dugout pins, Snuggle
Bears, and coupons for free all® and Snuggle® product. Everyone’s
favorite brand mascot, the iconic Snuggle Bear, will be on hand to host,
take pictures and meet-and-greet guests.
In conjunction with the all® brand’s sponsorship of Peanuts Kids
Everywhere, Pigpen, the world’s most famous dirty kid, will be escorted
to the pitcher’s mound by Snoopy, America’s favorite beagle, to throw
out the ceremonial first pitch of the 11:30 a.m. game on August 23.
During the series, the Charlie Brown’s All-Stars experience, also
located in the Family Fun Zone, will allow fans to snap pictures with
Pigpen, Snoopy and the rest of the Peanuts gang using green screen
technology. Fans will also have the chance to win Peanuts prizes,
including limited edition all® and Pigpen baseball pins, and collectible
Peanuts figurines.
Attendees can pre-register for a Dirt-Free Dugout wristband at llbws.org/register.htm.
For additional details about all® and Snuggle® at the Little League
Baseball World Series visit llbws.org/familyfun.htm.
About all® Laundry Detergent
As a recognized leader and reliable laundry partner with consumers for
more than 50 years, the all® brand provides an incredible clean at an
incredible value for all your family’s needs. The all brand has your
detergent needs covered with liquids, single dose pacs and powders in a
choice of sizes and variants, including all® free clear, the number one
detergent recommended by dermatologists, allergists and pediatricians
for sensitive skin. With all® mighty pacs® for simplicity and added
convenience, and all® OXI providing extra strength to tackle the worst
dirt and stains the first time – it’s all good®! all® laundry detergent
is manufactured by The Sun Products Corporation. For more information,
visit www.all-laundry.com
or www.facebook.com/allLaundry.
About Snuggle®
As a leader in the fabric conditioning category for more than 30 years,
the Snuggle® brand has provided the ultimate in Snuggly
Softness® and long-lasting freshness to loads of laundry.
Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s
Creature Shop, birthplace of The Muppets and Sesame Street puppets, the
Snuggle® brand offers a variety of high-quality fabric conditioning
products, including liquid softeners, dryer sheets, and scent boosters.
Snuggle® is manufactured by The Sun Products Corporation and is
available at major retailers including most food, drug, mass, club and
dollar stores. For more information, visit www.snuggle.com
or www.facebook.com/snuggle.
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
leading North American provider of laundry detergent, fabric softeners
and other household products. With annual net sales of approximately $2
billion, the Company’s portfolio of products are sold under well-known
brands that include all®, Snuggle®, Wisk®,
Sun®, Surf®, and Sunlight®. In
addition, Sun Products is the manufacturing partner for many retailer
brand laundry and dish products in North America. For more information
visit: www.sunproductscorp.com.
About Little League Baseball and Softball
Little League Baseball and Softball is the world’s largest organized
youth sports program, with more than 2.4 million players and 1 million
adult volunteers in every U.S. state and scores of other countries.
Contacts
Media:
Sun Products
Kathryn Corbally,
203-254-6762
Kathryn.Corbally@sunproductscorp.com
or
Current
Marketing
Suzanne Joyella, 212-445-8402
sjoyella@talktocurrent.com
