all® Sponsorship of Peanuts® Kids Everywhere Moves Into High Gear In Advance of Blockbuster Peanuts Movie
Brand’s Multi-Year Partnership Continues this Fall with New
CGI TV Spots and National Consumer Promotion
WILTON, Conn.–(BUSINESS WIRE)–all® laundry detergent announced today that it is launching a new
television commercial featuring the iconic Peanuts characters reimagined
in modern day computer generated imagery (CGI) by Blue Sky Studios. As a
continuation of the partnership between America’s trusted premium
laundry brand and the Peanuts Gang, and ahead of the highly anticipated
Peanuts Movie due in movie theaters in early November, the campaign will
include a national consumer promotion that will run online and in-store
with multiple retailers across the U.S.
This commercial and promotion follow the initial launch this year of an
integrated campaign featuring the world’s most famous dirty kid, Pig
Pen, and Charlie Brown, Lucy, Linus and Snoopy in the brand’s national
television, print, digital advertisements, social activations, and
public relations programs.
“We could not be happier with our Peanuts partnership, and this next
phase of the campaign is particularly exciting as the premiere of the
movie gets closer,” said Lora Van Velsor, vice president marketing. “For
the blockbuster Peanuts movie, Fox/Blue Sky Studios has reimagined the
Peanuts characters in modern day CGI. And our new television advertising
is doing the same for an even more engaging way to bring the benefits of
all® laundry to life for moms and letting kids be kids.”
The TV campaign consists of a 15-second
spot and 30-second
long-form video showcasing all® laundry’s ability to fight tough kid
stains. In a special appearance as “The Great Houdini”, Snoopy
demonstrates the stain-lifting power of all laundry detergent on
Pig-Pen, transforming him into a clean kid.
The national consumer promotion that runs through November 15 will offer
consumers $5 off one ticket to The Peanuts Movie with the purchase of
$10 worth of any all® laundry products in one transaction. To receive
the $5 certificate, consumers can submit their receipt via text or email
to (code@allpeanutsmovie.com)
or upload via the program website, www.allpeanutsmovie.com.
Then proceed to www.allpeanutsmovie.com
and enter the validation code to receive one e-Movie Cash Certificate to
use toward the purchase of a ticket to The Peanuts Movie.
In addition, retail partner Target will also support the campaign by
providing consumers with custom, “Peanuts all-o-ween”-themed pumpkin
carving stencils. These exclusive stencils will be available online at Target.com/alloween
for a limited time. Consumers are encouraged to share their Peanuts
pumpkin creations on social media with hashtags #peanutsmoviepumpkin and
#ad for a chance to receive an all® laundry coupon. Retail partners
Albertsons and its various banners will also be supporting the campaign
by offering consumers who buy three participating products, including
any all® laundry products, a free Peanuts themed Trick or Treat bag at
check out.
all® and Snuggle®, who are the Official Laundry Products of Little
League®, returned to Williamsport, PA for the third consecutive year
last month. As a Proud Sponsor of Peanuts® Kids Everywhere, all®
promoted the new partnership at the Little League World Series with the
all® and Peanuts® Movie Premiere Experience. . Attendees were invited to
become part of the Peanuts® gang virtually through Green Screen
Technology and had the opportunity to take a photo with Snoopy on-site
after he threw the first pitch in one of the series’ games.
For more information and to follow along, visit at
facebook.com/allLaundry, twitter.com/all_laundry, and on all-laundry.com.
About all®
As a recognized leader and reliable laundry partner with consumers for
more than 50 years, the all® brand provides an incredible clean at a
great value for all your family’s needs. The all® brand has your
detergent needs covered with compact powder, concentrated liquids, and
single dose pacs in a choice of sizes and variants. It also has the #1
Recommended Detergent by dermatologists, allergists, and pediatricians
for sensitive skin, all® free clear. all® laundry detergent is
manufactured by The Sun Products Corporation. For more information,
visit www.all-laundry.com
or www.facebook.com/allLaundry
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
leading North American provider of laundry detergent, fabric softeners
and other household products. With annual net sales of approximately $2
billion, the Company’s portfolio of products are sold under well-known
brands that include all®, Snuggle®, Wisk®,
Sun®, Surf®, and Sunlight®. In
addition, Sun Products is the manufacturing partner for many retailer
brand laundry and dish products in North America. For more information
visit: www.sunproductscorp.com.
ABOUT Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by
Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group,
Inc. and 20% by members of the Charles M. Schulz family.
Contacts
Media:
Sun Products
Kathryn Corbally,
203-254-6762
Kathryn.Corbally@sunproductscorp.com
or
Current
Lifestyle Marketing
Alicia Clarke, 212-445-8402
AClarke@talktocurrent.com
