Amazing Grass Debuts New Protein SuperFood Line

Leading Plant-Based Nutrition Company Shakes Up the Protein Category
with Smooth Take on Plant-Based Protein

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Amazing
Grass
™, the nation’s leading brand of plant-based nutritional
powdered supplements and whole-food nutrition bars, today unveiled Protein
SuperFood
, an all-in-one nutritional protein shake that boasts 20g
of complete plant-based protein, with added greens, fruits and
vegetables. Launching nationwide this spring, Protein SuperFood will be
available in three smooth, great-tasting flavors, including Original,
Pure Vanilla and Chocolate Peanut Butter.

“We recognize that consumers seek clean ways to get an extra boost of
protein from plant-based products they already trust and enjoy, but
we’ve noticed a lack of high-quality sources that actually taste
delicious,” said Todd Habermehl, co-founder of Amazing Grass. “We’ve
responded by developing an easy-to-use product that will change the way
consumers think about protein powders, paving the way for a new class of
plant-based options with a smooth texture and carefully selected
ingredients.”

Amazing Grass Protein
SuperFood
contains a unique blend of USDA organic pea, hemp, chia
and quinoa, delivering 20g of complete plant-based protein per serving,
plus seven alkalizing organic greens and two-full servings of wholesome
fruits and vegetables. Each flavor is also grain-free, paleo friendly,
and can be enjoyed alone with water, added to a smoothie or almond,
cashew or coconut milk. The line’s unique pea protein is the only
available source that is 100 percent grown, harvested and processed in
the USA, providing one of the smoothest, best tasting plant-based
proteins on the market.

Protein SuperFood is the latest innovation from the brand, following the
recently released Green SuperFood Detox & Digest, exclusively sold at
Whole Foods Market. Like all Amazing Grass products, Protein SuperFood
is non-GMO, dairy and gluten-free. Suggested retail price is $34.99 per
12-15 ounce canister, and $39.99 for 10 single-serve packets. Click here
for a coupon!

Amazing Grass products are available nationwide at major natural food
retailers, including Whole Foods Market, Vitamin Shoppe, GNC, Sprouts,
and online at AmazingGrass.com, Amazon.com and more. For more
information on Amazing Grass and its line of plant-based, whole food
powders and nutrition bars, please visit amazinggrass.com.

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health,
nutrition and the environment to lead more active lives through organic,
plant-based nutrition. For more than 50 years, its family farm in Kansas
has perfected the growing, harvesting and dehydration of organic greens
to ensure optimal nutrition. Today, they thoughtfully combine their
alkalizing greens with the highest quality plant-based ingredients and
superfoods sustainably sourced from around the world. All Amazing Grass
products are plant-based, Non-GMO, and made with real, whole-food
ingredients. Amazing Grass is designed for people who conveniently want
to get the recommended daily servings of fruits and vegetables, cleanse
and detoxify, have digestive issues, and/or are vegan or consuming a
vegetarian diet. Follow Amazing Grass via Facebook,
Twitter,
Instagram
and Pinterest.

Contacts

Rachel Kay Public Relations
Deidre Weight, 858-922-5045
Deidre@rkpr.net

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