Amazing Lash Studio Announces Exploration of Strategic Alternatives

Fast Growing, Market-Leading Beauty Retailer & Franchise Concept
Poised for Next Stage of Growth

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Amazing Lash Studio, the nation’s largest and fastest growing eyelash
extension brand, today announced that it will explore strategic
alternatives, including a sale of the Company, in order to better
position the business for long-term success.

“Amazing Lash Studio was started in 2010 with a vision to help all women
feel confident and look beautiful, at an affordable price. The
tremendous growth we have experienced is a testament to the strength of
our brand and the hard work of our founders, regional developers,
franchisees and employees who bring this unique offering to thousands of
women of all ages every day,” said Heather Elrod, President and Chief
Operating Officer of Amazing Lash Studio. “Jessica and Edward Le are
visionary entrepreneurs; in just seven years, they have built and scaled
an industry-leading, first-to-market franchise concept with strong
financials and incredible upside potential.”

Founded in 2010 by Vietnamese immigrants Edward and Jessica Le, Amazing
Lash Studio provides high-quality, semi-permanent eyelash extensions to
consumers at an affordable price in convenient studio locations. Named
to Entrepreneur’s 2016 and 2017 Fastest Growing Franchise list,
the Company has over 300 franchisee-awarded studios, 160 of which are
currently open and operating across the U.S. With its unique, patented
application process and products, Amazing Lash Studio’s highly trained,
professional staff of licensed aestheticians and cosmetologists are able
to service customers in a fraction of the time required at traditional
outlets. Retail studios feature luxurious, private lash application
suites and offer membership pricing models and extended hours for
additional customer convenience and retention.

“With our Company’s strong franchisee base, passionate employees, and
talented management team in place, Jessica and I are confident that now
is the right time to align with a strategic partner that possesses the
financial and operational expertise to take Amazing Lash Studio to the
next level,” said Mr. Le, CEO and Co-Founder. “After years of pouring
our hearts and obsessive entrepreneurial passion into this business, it
has matured to the point that we can finally devote the time with our
three young children that they deserve. We are very fortunate now to be
able to do so. As such, we believe it’s in the best interest of our
franchisees, employees and the overall business to pass control of
Amazing Lash Studio to a partner who can maximize its value and ensure
that Amazing Lash Studio’s exceptional model, product and consumer
experience are upheld for decades to come.”

Amazing Lash Studio has not set a timetable for this process nor has it
made any decisions related to any strategic alternatives at this time.

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le with
the vision to create excellence and affordability in the eyelash
extension industry. With its unique, patented application process and
products, Amazing Lash Studio’s highly trained, professional staff of
licensed aestheticians and cosmetologists apply semi-permanent eyelash
extensions in luxurious studios with private treatment rooms. The
concept, which also includes supply-side operations, began franchising
in 2013 and to date has over 300 franchisee-awarded studio locations, of
which 160 are open and operating across the U.S. Since January 2017, the
Company has received 33 trademarks in international markets.

Contacts

ICR
Media Relations
Joy Murphy/Brittany Fraser/Kate Kohlbrenner
AmazingLashPR@incrinc.com