Amazon Launches Self-Service Marketplace for Subscription Providers

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Subscribe with Amazon makes it easy for subscription businesses to
integrate and sell on Amazon

SEATTLE–(BUSINESS WIRE)–Amazon.com (NASDAQ:AMZN) today announced a self-service subscriptions
marketplace that allows digital subscription providers to reach millions
of Amazon customers. Subscribe with Amazon is a new way for subscription
businesses to sell on Amazon, offering them targeted customer exposure
through popular discovery features such as search and recommendations
while also providing customers with a simple way to purchase and manage
their subscriptions. Selling on Subscribe with Amazon is easy with
self-service enrollment. The program allows subscription providers the
ability to offer customers flexible pricing including introductory,
monthly, and annual pricing options, as well as the opportunity to
explore offering Prime exclusive deals. Digital subscriptions currently
available span a variety of areas including streaming content,
news/magazines, learning, and lifestyle. To learn more about how to
become a subscription provider on Subscribe with Amazon, visit: www.subscribewithamazon.com.

“Over the years, Amazon has gained extensive experience in the
memberships and subscriptions space, innovating across programs like
Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of
Subscribe with Amazon. “Today, we’re excited to extend our selection by
offering subscription businesses a self-service way to make their
subscriptions available to millions of Amazon customers.”

Through its self-service tools, each subscription will have its own
detail page, and providers can easily manage pricing and take advantage
of easy-to-use APIs to receive orders and updates from Amazon. Subscribe
with Amazon also offers the ability to propose Prime member exclusive
discounts. For example, Prime members can get a 50% discount on the
first six months of a subscription to Texture, a digital service that
gives customers access to some of the world’s best magazines.
Additionally, when customers purchase their subscription on Amazon.com,
they can access it on any iOS, Android or Amazon Fire device supported
by the subscription provider.

“Selling on Subscribe with Amazon gave us a whole new channel to reach
new customers,” said Julie Roehm, Creativebug Co-Founder. “The
integration process for joining the marketplace was easy. The
step-by-step integration guide gave us a checklist of everything we
needed to do, and the sample seller account let us see what to expect
before we even started.”

Subscription providers of all sizes are selling on the marketplace,
including SlingTV, Disney Story Central, Dropbox, Texture, eMeals,
Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall
Street Journal, Chicago Tribune, The New Yorker, Consumer Reports and
Tawkify, to name a few. To explore the Amazon subscriptions storefront,
please visit amazon.com/subscribe.

About Amazon.com

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr