Ashley CEO: “Augmented and Virtual Reality will transform the
shopping experience both in-store and online.”
TAMPA, Fla.–(BUSINESS WIRE)–Ashley
Furniture Industries (Ashley), the world’s largest manufacturer of
furniture and North America’s largest furniture retailer, announced
today that they are pursuing a company-wide virtual reality (VR) and
augmented reality (AR) strategy to enable consumers to create interior
layouts and experience living spaces in 3D.
“Augmented and virtual reality are essential to our growth and vision
for the future,” said Todd Wanek, Ashley’s President and CEO. “Our data
shows that a combination of 3D visualization, seeing, touching and
feeling actual products, combined with the consultation of our
knowledgeable salespeople, will lead to a stand-apart customer
experience that is location-flexible.”
To take advantage of this opportunity, Ashley is working closely with Marxent,
the leader in augmented reality and virtual reality for products and
spaces, using the company’s VisualCommerce™ platform to create and scale
their product catalogue and publish new 3D product experiences for
augmented reality and virtual reality.
“We are committed to creating a seamless omni-channel customer
experience and, with Marxent, we found the platform and the partner who
can deliver,” Wanek said.
The first product of this relationship is the Ashley augmented reality
shopping app, which will help shoppers see how home furnishings fit into
an existing space. Furthermore, in-store virtual reality tech bars will
combine a guided iPad-based space configuration experience with VR
headset visualization, allowing shoppers to design and visualize their
bedrooms, dining rooms or living rooms.
“Ashley has a history of innovation and using technology to
differentiate and create exceptional value for customers. Putting AR and
VR at the center of the Ashley shopping experience makes sense for them
as a growth strategy,” said Beck Besecker, CEO and co-founder of
Marxent. “Their commitment to this vision is clear and we’re excited to
be a part of Ashley’s future vision of retail.”
Stay tuned for more information in 2017 on the Ashley store locations
that will be going virtual.
Ashley Furniture Industries, Inc. (Ashley) feels that every
person deserves more value for their money. Established in 1945, Ashley
is one of the largest manufacturers of home furnishings in the world.
From design through fulfillment, Ashley is committed to delivering the
world’s best home furnishing values, selection and service, and earning
the loyalty and trust of its customers every day. Visit Ashley online at www.ashleyfurniture.com.
Ashley HomeStore is committed to being your trusted partner and
style leader for the home. This commitment has made Ashley HomeStore the
No. 1 furniture retailer in the U.S. and one of the world’s best-selling
furniture store brands with more than 670 locations in 35 countries.
Start designing your dream home today. Visit Ashley HomeStore online at www.ashleyhomestore.com.
“Like” Ashley HomeStore on Facebook,
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or see our design-focused boards on Pinterest.
Marxent is the leader in Augmented Reality,
Virtual Reality and 3D solutions for the home furnishings, building
products and homebuilding industries. Marxent’s VisualCommerce™
platform leverages 3D visualization in combination with easy to use
applications that make it fast and easy for prospective customers to
configure, design and visualize a space. Designed to accelerate purchase
decisions at sales centers, the platform enables customers to virtually
experience their prospective home purchase. Clients include Fortune 500
retailers, builders and manufacturers including Ashley Furniture,
American Woodmark, AZEK Building Products and USG.
Stephanie Jackman, +1 617-960-9882