ASIA KAWAII WAY Offers Tokyo’s Trendiest Face Looks, on Sale as FACE TOKYO, Single Box of Cosmetics

TOKYO–(BUSINESS WIRE)–FACE TOKYO is a new project being undertaken by ASIA KAWAII WAY, that
wants to share Japan’s concept of kawaii (adorableness) with the
world. FACE TOKYO comprises four types of cosmetic box that will go on
sale from October 1, 2015. We will share the trendiest makeup items and
techniques from Tokyo’s young women with the world.

  • The trendiest face looks in a single box! Several carefully
    selected authentic cosmetics, and a booklet packed full with

    Within the box you will find seven select makeup
    items to help you realize the trendiest face look and a how-to booklet
    packed with key makeup techniques from Tokyo’s young women.
    the makeup items, we have focused on the actual cosmetic these women
    are wearing, selecting them from among the products available at drug
    stores and variety shops. They can be used in different ways to
    achieve the look you want. They include items that focus on key areas,
    such as mascara, eyeliner and eyelashes as well as items that build up
    the cheeks and lips. What’s more, the booklet goes into makeup
    techniques that have been cultivated by Tokyo’s young women over many
    years, comprising a ‘culture’ of makeup. Included, of course, are
    techniques for building up the look of your eyes, which have
    progressed over the years, as well as techniques for positioning and
    coloring the cheeks. All are designed to teach you how to get the look
    you want. They are easily understood, for makeup novices, and any
    young woman will soon be able to follow their techniques.
    With a
    single box, any young woman will be able to get her hands on the
    trendiest looks for her face!
  • Decisions were based on opinions from 2,000 attendees at Tokyo
    Girls Collection! Resulting in four of the trendiest face looks!

The raw face look offers a fresh makeup style that
goes beyond the nude look, with a sensation that exudes rawness.
the trendiest of the face looks, this entry overwhelmingly received the
most support at Tokyo Girls Collection. It features skin that exudes a
fresh, raw feel, natural, thick, eyebrows, and gradient lips, allowing
the beauty in your face to shine from within.
Sale price: ¥9,374
after tax, ¥8,680 before tax

The doll face look offers progressive dolly makeup to
realize your desire for a combination of sexiness and adorableness.
on the larger eye technique that younger women’s makeup developed, it
presents a sexy, modern face look that also uses the subtraction
technique such that, when combined, there is both a fullness and a
Sale price: ¥9,590 after tax, ¥8,880 before tax

The bitter face look offers a natural mixed
heritage makeup look that is built up with brown gradients.
makeup combines the flat look of the Japanese face with the more
dimensional and angular look of a mixed heritage face. Using overlays of
brown shadows and highlights, there is a sense that the wearer has
naturally changed from within.
Sale price: ¥9,828 after tax, ¥9,100
before tax

The color face look offers neo-color makeup at a
higher level that is both trendy and allows you to experiment with color.
renaissance in color makeup could be said to represent makeup’s
currently largest boom. We have chosen colors that you can easily
incorporate and that suit the season, so that you need not worry about
it being too difficult or not suited to your look.
Sale price:
¥9,180 after tax, ¥8,500 before tax

  • Store Guide

    • Matsumoto Kiyoshi (available at the following locations)
      Sapporo Minami 1-jo, Sapporo, Tanukikoji
      Kanto: Shinjuku
      3-chome, Shibuya Part 1, Shibuya Part 2, Harajuku Takeshita-dori,
      Akiba, Yurakucho Itoshia Plaza, Ginza 8-chome, Ginza 5th,
      Daiba City Tokyo Plaza, Ueno Hirokoji, Asakusa, Ueno Ameyoko Part
      2, Ueno Ameyoko Part 1, Ikebukuro Part 2, Ikebukuro Higashi-guchi
      Kansai: Kyoto Shijo Kawaramachi, Kyoto Shinkyogoku,
      Shinsaibashi, Shinsaibashi-minami
      Kyushu/Okinawa: Canal City
      Hakata, Hamanomachi
    • Tsuruha Drug (available at the following locations)
      Shin-chitose Airport, Hakodate Matsukaze, Kitahiroshima Omagari
      Shibuya Center-gai
      Kansai: Dotonbori, Ebisubashi, Sennichimae
    • Don Quijote (available at the following locations)
      Kanto: MEGA Don Quijote Narita, Ginza Honkan,
      Shinjuku Higashiguchi Honten, Shinjuku, Shibuya, Roppongi,
      Asakusa, Akihabara, Ueno, Kōrakuen, Ikebukuro Higashiguchi Ekimae,
      Kamata Ekimae, Yokohama Nishiguchi, Isezakicho, MEGA Don Quijote
      Yamashita Koen
      Chubu: Sakae, Imaike
      Kansai: Umeda
      Honten, Dotonbori, Dotonbori Midosuji, MEGA Don Quijote Shinsekai,
      Juso, Sannomiya
      Kyushu / Okinawa: Nakasu, Nishijin,
      Hamanomachi, Kagoshimatenmonkan, Kokusaitouri, MEGA Don Quijote

FACE TOKYO website (in Japanese):


Claritas Marketing Co., Ltd.
Yukiko Fujita, +81-3-3710-8755