At Canadian Pet Industry Trade Show, GfK’s Lange to Share Key Trends from Pet Specialty Channel

PIJAC presentation will focus on key categories, Millennial pet owners

TORONTO–(BUSINESS WIRE)–Today’s pet retail marketplace is evolving and growing at record speed.
Consumers who are willing to splurge on their pets’ health and enjoyment
continue to drive the move to high-end pet food categories; but many are
also looking for pet food bargains wherever they can find them.

At PIJAC Canada’s National Pet Industry Trade Show, GfK’s Maria Lange
(Business Group Director, POS Tracking, Pet) will illuminate these and
other trends, drawing on

  • GfK’s recent universe study of Canadian pet retail outlets
  • extensive GfK point-of-sale data in the US Pet Specialty channel
  • GfK MRI insights on Millennial consumers

Lange, who will speak at 9AM on the 21st, will answer three
vital questions about the Canadian pet retail world:

  • What makes up the Canadian pet specialty universe?
  • What food types (dry/wet/treats) and features (natural, grain-free,
    freeze-dried) are driving the pet marketplace today?
  • As pet owners, what are Millennials looking for?

Lange works with some of the pet business’s most important manufacturers
and retailers, helping them stay a step ahead of the pet marketplace.
She joined GfK in North America four years ago as a Key Account Manager
with its POS Tracking business, and was promoted to Business Group
Director earlier this year.

Lange has spoken to standing-room-only crowds at all of the major US pet
trade shows and authors the “Savvy Retailer” column in Pet Business
magazine. In 2014, Survey magazine named her one of the year’s
“Top 20 Researchers You Need to Know.”

This year’s trade show will explore multiple topics within the pet
industry, including marketing challenges that pet retailers face, food
quality and sources, animal nutrition, and private label preferences.

For more information on GfK’s POS data, please contact James Kennedy at james.kennedy@gfk.com
or +1 416 727 4667.

About GfK

GfK is the trusted source of relevant market and consumer information
that enables its clients to make smarter decisions. More than 13,000
market research experts combine their passion with GfK’s long-standing
data science experience. This allows GfK to deliver vital global
insights matched with local market intelligence from more than 100
countries. By using innovative technologies and data sciences, GfK turns
big data into smart data, enabling its clients to improve their
competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com
or follow GfK on Twitter.

Contacts

GfK
David Stanton, 908-875-9844
Vice President,
Marketing
and Communications, Consumer Experiences North America
david.stanton@gfk.com

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