Nestor Perinot, VP of Sales, is to head the company’s expansion
into the United States
a leading provider of digital audio advertising solutions in Latin
America, today announced its commercial expansion into the U.S. Hispanic
market. Based in Miami, Florida, the Cisneros
Interactive company will provide advertising campaigns in digital
audio formats to advertisers and agencies for the U.S. Hispanic market
with the potential of pan-regional reach.
Perinot, a veteran advertising executive with more than 12 years of
experience in the digital industry, was appointed Vice President of
Sales and will head Audio.Ad’s operations in the United States.
“It’s exciting to join Audio.Ad at this stage of growth and expansion.
Launching operations in the U.S. Hispanic market is a key development in
the company’s strategic business plan to extend its reach and secure its
status as a leading provider of digital audio advertising solutions in
the Americas,” stated Nestor Perinot. “In the immediate future, we will
be establishing a national sales force, with offices in key U.S.
Hispanic markets, starting with Los Angeles and New York.”
Before joining Audio.Ad, Mr. Perinot was Vice President of Sales during
his 11-year tenure at Orange Advertising. Nestor’s career in advertising
spans more than 20 years, and includes top sales positions at such major
media companies as A&E Networks Latin America and The Weather Channel
“We are thrilled to launch operations in the U.S. Hispanic market, which
we consider to be a key market for our company, taking into account it’s
one of the world’s largest consumer of digital audio,” said Gonzalo
Alonso, Managing Director of Audio.Ad. “And we are proud to count on
Nestor to lead our expansion into this prime market; he’s a professional
with vast experience in media advertising and the digital industry.”
Audio.Ad reaches more than 55 million unique users in the Americas,
allowing digital audio content producers to monetize their advertising
inventory through a variety of ad formats. What’s more, Audio.Ad offers
publishers the necessary tools to generate advertising and develop a
mobile app to expand and increase the distribution of its content, in
addition to providing analytical reports on effective campaigns and data
on its reach and audience.
ABOUT AUDIO.AD: Audio.Ad,
part of Cisneros Interactive, is the first digital audio advertising
company in Latin America and the Hispanic market in the US, which allows
advertisers to impact with audio spots and other digital formats
audiences that consume online radio and streaming audio services.
Founded by German Herebia and Carlos Cordoba in December 2014, Audio.Ad
has a reach of over 55 million unique users in the region. More
information is available at: www.audio.ad
Todd Michael Jamison, +1-305-507-6821