Auroma Brewing Co. Announces the Auroma One Coffee Machine, Combining Food Science and Mobile Technology to Brew the Perfect Cup

Intelligent coffee solution uses science to deliver preferred levels
of strength, bitterness and caffeine through individualized parameter
control and a companion app

VANCOUVER, British Columbia–(BUSINESS WIRE)–Auroma Brewing Co., creators of innovative and affordable brewing
equipment for coffee lovers, today announces the Auroma One, an
automated coffee system that utilizes science and technology to
consistently make the perfect cup of coffee by controlling all
parameters involved – including grind size, temperature, coffee-to-water
ratio and total dissolved coffee. The Auroma One is available today for pre-order
through Kickstarter at a discounted price off the MSRP.

Designed to grow with each coffee lover, the Auroma One learns taste
profiles over time. With each cup, users rate different experiential
factors such as bitterness, texture and strength on the companion app.
The machine then utilizes these ratings in a closed loop to deliver a
cup of coffee that is tailored to individualized preferences. In
addition, the Auroma offers users the ability to brew the same bean
three different ways to find the perfect cup, or sample small brews of
different beans to find new flavors. Once the user has defined their
preferences, the device remembers and replicates those parameters,
enabling consistent coffee daily as well as boundless exploration in the
world of coffee.

“There are two main types of coffee drinkers who benefit from Auroma:
those who value consistency and others who want to explore and discover
new flavor profiles,” said Ornicha Srimokla, co-founder of Auroma
Brewing Co. “Neither has the time to learn and control the individual
elements involved in making a great cup of coffee and, often times,
convenience takes precedence. The Auroma One brings the knowledge and
skills of a well-trained barista and roaster to your countertop.”

With the Auroma One, coffee enthusiasts have the power to:

Create coffee that is uniquely tailored to individual preferences.
Within the Auroma Coffee app, users rate features such as bitterness,
texture and caffeine kick after each individual cup of coffee. After
interpreting the user’s responses, the device adjusts for the next cup
according to input preferences.

Translate feedback and adapt brewing functionality. In order to
apply desired flavor profiles to each cup, the Auroma Coffee Machine
translates parameters across roasts. For example, if a user enjoys bean
A, which has higher acidity and lighter body, but switches to bean B,
which has lower acidity and heavier body, the machine will adjust,
recognizing preferred qualities from bean A and highlighting them in
bean B.

Explore brewing methods and coffee roasts to discover the “perfect
cup.” To encourage coffee lovers to experiment with different
flavors, the Auroma has an integrated “tasting flight” functionality.
Choose to brew three different types of coffee in three separate shots,
or one type of coffee brewed three different ways, and try them
consecutively to discover favorite roast flavors and brew methods.

Order favorite flavors and adjust recipes through an exclusive brewer
platform. Once the machine learns the user’s taste profile, it will
recommend specific beans from a set of chosen partner roasters,
according to what that consumer might like. Additionally, the machine
will suggest ways to adjust the base recipe, and tailor the end result
according to their palate.

The first generation of the Auroma One is now available for pre-order on
Kickstarter, starting at a dawn riser price of $249 and shipping to
backers in September 2016. The Auroma One will go to market in September
2016 for $299. To pre-order the Auroma One or to learn more, visit
the Kickstarter campaign.

About Auroma Brewing Co.:

Auroma Brewing Co. is a team of scientists and engineers who are
passionate about coffee. With the ultimate goal of bringing the care
back into coffee making, the Auroma Brewing Co. team starts with the
weakest link – the brewing. Learn more at AuromaBrewing.com.

Contacts

BLASTmedia
Grace Williams, 317-806-1900 x 110
Grace@BLASTmedia.com