Award Winning Actor Michael B. Jordan to Star in NBA® 2K17’s MyCAREER

Partnership brings critically-acclaimed actor to award-winning
franchise’s dynamic single player mode

NEW YORK–(BUSINESS WIRE)–2K today announced that award winning actor Michael B.
Jordan will star alongside gamers in the all-new NBA® 2K17
MyCAREER storyline. Jordan’s resume boasts starring roles in critically
acclaimed films Creed and Fruitvale Station, as well as
compelling performances in television shows The Wire and Friday
Night Lights
. The addition pairs one of Hollywood’s most sought out
actors with one of the most dominant entertainment franchises,
solidifying NBA 2K as the ultimate intersection of sports
and pop culture.


NBA 2K17 was the perfect platform to connect with a new,
unique audience and challenge myself to expand my abilities as an
actor,” said Michael B. Jordan, who was most recently inducted into the
Academy of Motion Picture Arts and Sciences in July 2016. “I’m humbled
at the opportunity to help influence a franchise that I’ve been a
passionate fan of since its first release.”

Jordan’s addition continues NBA 2K’s legacy of partnering
with entertainment’s biggest stars including legendary filmmaker Spike
Lee, who directed last year’s NBA 2K16 MyCAREER
experience. To create a genuine experience for fans in this year’s
title, Jordan immersed himself with development at NBA 2K’s
studios to capture his in-game likeness through dynamic motion-capture
technology, while undergoing hours of scene development and voiceover
audio recording.

“We saw tremendous success and engagement among our fans in last year’s
MyCAREER narrative, and wanted to deliver an even more tailored
experience by partnering with Michael B. Jordan,” said Alfie Brody, Vice
President of Marketing for NBA 2K. “Working with an actor
of Michael’s caliber represents a commitment to giving our fans only the
best and continuing to push ourselves as an entertainment platform.”

In NBA 2K17’s MyCAREER experience, Jordan stars as Justice
Young, a rising NBA star that teams up with your MyPlayer. Throughout
the game Justice acts as a friend and support system while navigating
the realities of playing in the NBA, with greater emphasis on in-game
choices that will directly impact outcomes on-and-off the court.

The NBA 2K17 Standard Edition will be available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer
entertainment systems, and Windows PC platforms on September 20. The NBA
2K17 Kobe Bryant Legend Edition
will be available in digital and
physical formats for $79.99 on Xbox One and PlayStation®4
system. Also available for pre-order is the NBA 2K17 Kobe Bryant
Legend Edition Gold
offering fans the ultimate value at $99.99
with all of the regular NBA 2K17 Legend Edition contents
plus bonus items. All fans who pre-order any version of NBA 2K17 will
receive their copy at Early Tip-Off four days early, September 16.

Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.

Follow @NBA2K
on social
media
and look for the hashtag #ThisIsNotAGame for the latest NBA
2K17
news.

*According to 2008 – 2016 Metacritic.com
and The NPD Group estimates of U.S. retail video game sales through July
2016.

2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).

Online Account (13+) required to access online features. See www.take2games.com/legal
and www.take2games.com/privacy
for additional details.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*.
2K is headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more
information, please visit www.2k.com.

*According to 2008 – 2016 Metacritic.com
and The NPD Group estimates of U.S. retail video game sales through July
2016.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking
Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance
of our games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company’s most
recent Annual Report on Form 10-K, including the risks summarized in the
section entitled “Risk Factors,” the Company’s most recent Quarterly
Report on Form 10-Q, and the Company’s other periodic filings with the
SEC, which can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.

Contacts

2K
Ryan Peters, 415-507-7607
ryan.peters@2k.com
or
Access
Emanate for 2K

Kim Taylor, 415-844-6289
ktaylor@access-emanate.com
or
Take-Two
Interactive Software, Inc.

Alan Lewis (Corporate Press),
646-536-2983
alan.lewis@take2games.com