Axalta Heads South to Cruise the Coast of Mississippi

Axalta to Showcase Automotive Art Created with Its Brilliant Paints

GLEN MILLS, Pa.–(BUSINESS WIRE)–Axalta Coating Systems (NYSE:AXTA), a leading global supplier of liquid
and powder coatings, will attend the 20th anniversary Cruisin’
The Coast®
festival held in Mississippi
October 2-9. Organized in 1996 to celebrate antique, classic, and hot
rod vehicles, as well as nostalgic music, the festival has since grown
into “America’s largest block party.” Car enthusiasts from 44 states,
Canada, Europe, and Puerto Rico will travel to the Mississippi Gulf
Coast to showcase their vehicles and cruise the 30-mile stretch of
beachside highway with stops in Bay St. Louis, Biloxi, D’Iberville,
Gulfport, Pass Christian and Ocean Springs.

Axalta will cruise the coast with Rudy Laris Jr.’s 1955 Chevrolet Bel
Air built by Goldman Customs and painted with Axalta’s ChromaPremier®
Pro paint and Hot HuesTM custom finishes.

Each Cruisin’
The Coast
venue is a mini festival that hosts live bands,
registered cruisers, food and merchandise vendors. This weeklong event
includes cruise-ins, a Salute to Our Veterans event, car auctions, swap
meets, car corrals, a parade, and more than 7,000 vehicles. Builders and
enthusiasts will gather at every stop to network, develop ideas, and
answer the all-important question, “What color should I paint my new
project car?”

Representatives will be on hand to offer attendees exquisite examples of
automotive art created with brilliant paint from all of Axalta’s global
refinish brands: Cromax®, Nason®, Standox®
and Spies Hecker®, in addition to the Hot Hues™ line of
custom colors.

For more information on Axalta’s participation in various events, visit: Axalta

About Axalta Coating Systems – Celebrating 150 Years in the Coatings

Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit
and follow us @axalta on Twitter and on LinkedIn.


Axalta Coating Systems
Heidi Stilwell, +1 610 358 5353