BabyFirst’s Rapid Facebook Growth & High Engagement Level Outpaces Other Major Women’s & Kids Media Properties

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LOS ANGELES–(BUSINESS WIRE)–BabyFirst, a leading producer and distributor of content dedicated to
women, young mothers and their children through multiple platforms, has
been generating stunning Facebook metrics that have catapulted the brand
over the leading women’s and kids media properties.

In the key areas of growth of likes and total fan engagement, BabyFirst
now leads top media properties such as Disney, Nickelodeon, Cartoon
Network, Better Homes & Gardens, Lifetime, E! Entertainment, A&E,
Sprout, PBS Kids, WE tv, Oxygen and others.

 

Facebook Engagement (likes, comments &shares)

(week ending August 15; source: Facebook Analytics)
 
1.  

BabyFirst

   

2.4 million

2. Food Network 2.3 million
3. Better Homes and Gardens 148K
4. Disney 142K
5. Cartoon Network 120K
6. AllRecipes 102K
7. Nickelodeon 100K
8. Parents Magazine 74K
9. Hallmark Channel 67K
10. BabyCenter 37K
 

Other notable media brands: Lifetime (4K), Oxygen (7K), UPtv (8K),
Disney Junior (14K), E! Entertainment (9K), Nick Jr. (12K), A&E (2K),
Sprout (21K), PBS Kids (14K), We tv (0.8K).

 

Growth in Facebook Likes

(week ending August 15; source: Facebook analytics)
 
1.  

BabyFirst

   

38.6% [+516,000 Likes]

2. AllRecipes 3%
3. Food Network 1.7%
4. Buzzfeed Parents 1.3%
5. Bravo 0.3%
6. BabyCenter 0.2%
7. Better Homes and Gardens 0.2%
8. Parents Magazine 0.1%
9. Disney 0%
10. Cartoon Network 0%
 

“We are delighted that our new social media strategy is working so
well,” said Guy Oranim, CEO, BabyFirst. “After we realized that
millennial moms are still missing accessible and easy to digest relevant
content we decided to deliver them just that – the best content in
lifestyle, parenting, & food. It is clear from this data that we have
struck a chord with young moms who want and need to interact with other
women just like themselves. We are very grateful to all the moms who
continue to support BabyFirst not only via our 55 million-home TV
network but on social media as well.”

About BabyFirst

BabyFirst is a leading producer and distributor of content dedicated to
women, young mothers and their children through multiple
platforms. Working closely with an extensive network of renowned
authorities in early childhood education and psychology, BabyFirst is a
trusted media property.

Contacts

Braff Communications LLC
Mark Braff, 201-612-0707
mbraff@braffcommunications.com