LaLiga Matches Featuring FC Barcelona vs. Atlético de Madrid and Real
Madrid vs. Espanyol Outperform Spanish-Language Competition
MIAMI–(BUSINESS WIRE)–On the weekend of January 30, 2016, beIN SPORTS en Español out delivered
its Spanish-language competition both Saturday and Sunday with the
exclusive broadcast of two top LaLiga matches – FC Barcelona vs.
Atlético de Madrid and Real Madrid vs. Espanyol.
According to Nielsen Media Research, the live telecast of the FC
Barcelona vs. Atlético de Madrid match on January 30, 2016 drew a total
average audience of 446,000 viewers on beIN SPORTS en Español and an
additional 165,000 total average viewers on beIN SPORTS for a combined
total average audience of 611,000 across both networks. Meanwhile, the
live telecast of the Real Madrid vs. Espanyol match delivered an average
total audience of 419,000 viewers on beIN SPORTS en Español and a
combined average of 495,000 total viewers across both networks.
“Nothing compares to the excitement of passionate soccer fans, and we
are proud to serve as the go-to destination for soccer fans in the
U.S.,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS.
“We continue to consistently outperform our fully distributed
competitors with unrivaled coverage of LaLiga in spite of having been in
market for only 3 years and we were the highest rated network weekends
between 6am and 6pm, 11 of the 12 months in 2015. Our commitment is to
keep bringing our viewers the top-quality coverage and analysis they
The highly-anticipated LaLiga matchup between league leaders, FC
Barcelona, and second place rivals, Atlético de Madrid, on Saturday,
January 30th outperformed contending Spanish-language sports
cable network broadcasts, including: Univision Deportes’ Liga MX matches
featuring Tigres vs. Leon (358,000 average total viewers) and Cruz Azul
vs. Chiapas FC (351,000 average total viewers); ESPN Deportes’ Mexican
First Division match featuring Dorados de Sinaloa vs. America (325,000
average total viewers); NBC Universo’s Fútbol Liga MX match featuring
Pachuca vs. Monterrey (89,000 average total viewers); Fox Deportes’
fourth round of the Copa F.A. match featuring Liverpool vs. West Ham
(66,000 average total viewers).
Espanyol’s matchup against Real Madrid, or Los Blancos, on
Sunday, January 31st saw similar success, earning a ratings
victory among competing Spanish-language cable networks, including:
Univision Deportes’ Liga MX matches featuring Toluca vs. Puebla (165,000
average total viewers) and Estados Unidos vs. Islandia (161,000 average
total viewers), as well as Fox Deportes’ Bundesliga match featuring
Wolfsburg vs. FC Koln (161,000 average total viewers).
beIN SPORTS holds the exclusive broadcast rights to Spain’s LaLiga,
Italy’s Serie A and France’s Ligue 1, providing viewers with live event
broadcasts, complemented by original programming.
Source: The Nielsen Company NPM & NPMH, L+SD; P2+ (000). Weekend/Sa-Su
6a-6p monthly rank (12/28/14-12/26/2015) based on beIN Sports Español,
ESPN Deportes, Fox Deportes & Univision Deportes Spanish cable networks.
La Liga games airing on 1/30/16 & 1/31/16 total based on beIN Sports and
beIN Sports Español sum.
For more information, please visit http://www.beinsports.com.
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About beIN SPORTS USA
Launched in 2012, beIN SPORTS is the fastest growing international
sports network in the U.S. and is offered on 9 of the largest 10
cable/satellite TV providers in the U.S., as well as other systems
across the country. beIN SPORTS offers viewers premium sports content
and entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from La Liga, Serie A, Ligue 1 and
CONMEBOL/ CONCACAF/CAF World Cup Qualifiers, as well as news and
in-depth analysis of all the top leagues from around the world. With
beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the
exciting action from the two networks and stream live overflow matches
offered in HD on your computer, tablet or smart phone. In addition to
soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis,
rugby, volleyball and boxing, among others.