beIN Sports Unveils New Programming at 2016 Upfront

Guía de Regalos

College Sports, WTA and MMA Round Out Top-Notch Content Additions,
Amplifying Global Sports Network’s Diverse Lineup

NEW YORK–(BUSINESS WIRE)–beIN SPORTS today announced upcoming programming plans, including
enhanced broadcast strategies for both channels, beIN SPORTS and beIN
SPORTS en Español, during its 2016 Upfront event. The multiplatform
sports media company will expand its live programming and studio show
offering and diversify its English-channel programming, further
cultivating interactivity of fan favorites, LaLiga soccer and MotoGP™,
among others.

“beIN SPORTS remains steadfast in reaching passionate sports fans and
prioritizes delivering top, original live content in their language of
choice,” said Yousef Al Obaidly, Deputy CEO beIN Media Group. “This
year, we are expanding our multiplatform offerings and rethinking our
English programming strategy to more fervently reflect our commitment to
North American sports fans.”

Staying true to its dedication of providing a dynamic sports portfolio
for diehard fans and expanding its North American programming, beIN
SPORTS announced the acquisition of the following key properties:

  • Women’s Tennis Association (WTA) – To further strengthen our
    promise to deliver the best Tennis content to our audiences, beIN
    SPORTS announced today it will be the official broadcaster of the WTA
    and the destination to see all the WTA action played in 2017-2021.
  • MotoAmerica – After striking a recent multi-year deal with
    MotoAmerica, the professional motorcycle racing series that aims to
    reinvigorate motorcycle racing in North America, exclusive broadcasts
    are available on beIN SPORTS and beIN SPORTS CONNECT in addition to
    MotoGP™ and the renewal of WorldSBK, positioning the network as the
    undisputed home of motorcycle racing.
  • North American Soccer League (NASL) – Through its recent launch
    of NASL coverage and original programming, the network welcomed its
    first domestic soccer property, with plans to continue, following a
    long term acquisition deal.
  • Mixed Martial Arts (MMA) – Starting this summer for the first
    time in the network’s history, widely-popular MMA programming will be
    available as part of beIN SPORTS’ English-language schedule, suiting
    fight enthusiasts based in the U.S. and Canada.

Additional first-time-ever properties of U.S. College Football and
Basketball were also announced helping to amplify beIN SPORTS’ domestic
offerings. Both will be available on the English Channel and streamed
live on beIN SPORTS CONNECT starting this Fall. Moreover, to align with
our college sports programming, the network will be launching a Radio/TV
show that will embrace the social nature of sports and engage fans thru
Social TV.

Rounding out this year’s widespread programming announcements, beIN
SPORTS’ unrivaled soccer coverage will continue to be offered
exclusively to viewers following multi-year agreements to air CONMEBOL
and CONCACAF World Cup Qualifiers, LaLiga, Serie A and Ligue 1. In
complement to past live sporting events, the network’s successful studio
shows will also undergo enhancements with the expansion of “The Locker
Room,” now set to air five days a week as opposed to two starting in the
fall.

Since its launch in 2012, beIN SPORTS has quickly risen as a powerhouse
in the global sports space, entering the U.S. market with two channels,
beIN SPORTS and beIN SPORTS en Español, each with individual
programming. In addition to the two linear broadcast channels, fans can
tune into beIN SPORTS CONNECT for all the action offered on the network
live, online, and on any device of choice. With 45 million subscribers,
beIN SPORTS and beIN SPORTS en Español are proud to be the fastest
growing independent sports cable network in the business.

For more information, please visit www.beINSPORTS.com.
Follow us on Twitter @beINSPORTSUSA
and/or @ESbeINSPORTS
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SPORTS USA
 and beIN
SPORTS En Español
for breaking news and real-time updates.

To download beIN SPORTS 2016 Upfront presentation click
here
.

About beIN SPORTS USA

Launched in 2012, beIN SPORTS is the fastest growing global sports
network in the U.S. and is offered on 9 of the largest 10
cable/satellite TV providers in the U.S., as well as other systems
across the country. beIN SPORTS offers viewers premium sports content
and entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from LaLiga, Serie A, Ligue 1,
NASL and CONMEBOL/ CONCACAF/CAF World Cup Qualifiers, as well as news
and in-depth analysis of all the top leagues from around the world. With
beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the
exciting action from the two networks and stream live overflow matches
offered in HD on your computer, tablet or smart phone. In addition to
soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis,
rugby, volleyball and boxing, among others.

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 Ext. 6024
boldrinv@bein.net
or
Pinta
for beIN SPORTS
Amanda Gadaleta, 212-367-9800 Ext. 300
agadaleta@pintausa.com