Beko: Leisure Time Under Threat by Demands of Modern Life

Global Survey Highlights Lack of ‘Play’ Time

LONDON–(BUSINESS WIRE)–As everyday life becomes busier, leisure time is diminishing and
important play time is under threat. Almost one in three (30%)
adults have less than 10 hours of free time per week, and 36% have less
than two hours

The World Play Shortage Report, a survey of 10,100 people in 22
countries by leading home appliance brand Beko, identifies trends in
leisure time.

Children’s play time is being affected by their parents’ busy lives,
with 40% of parents revealing they haven’t taken their child
to play at a park in the past year. Children have three hours
 leisure time (21 hours) per week compared to their parents’
generation (24 hours).

A staggering 70% don’t rank playing sport or going to the
gym/exercising as one of their favourite leisure activities and nearly a
 (30%) of people admit they never exercise.

Other key findings:

  • The weekly global average of leisure time per person is less
    than 21 hours
  • Law is the least playful profession as almost half (47%)
    of law professionals have under two hours of leisure time per day,
    with one in four (25%) having less than one hour
  • Women (19 hours) have three hours less leisure time per
    week compared to men (22 hours)
  • 22-years-old is the most likely age to cancel evening leisure
    plans due to work (42%)
  • 38-years-old crave free time the most, with nearly
    two thirds
     (63%) wanting leisure over money
  • Spending time with family has become more important with two
    in three
     (64%) choosing this as their favourite activity, followed
    by relaxing at home (62%) and socialising with friends (46%)
  • Denmark is the most playful country surveyed with over 33
    hours leisure time per person per week, whilst Bolivia is the least
     with less than 12 hours

Zeynep Özbil, Beko Group Head of Communications, said: “The World Play
Shortage Report stands as a powerful source for how modern life shapes
our well-being and highlights the lack of play time. The report shows
people lead busy and often unplanned lives, which has a critical
negative impact on leisure time. At Beko, we speak as the Official
partner of play
. We understand people’s everyday needs and provide
meaningful time-saving solutions, so they can simply enjoy their
unpredictable, busy lives. We hope these findings remind us how we need
‘play’ to live life to the fullest.”

The report is part of Beko’s Official partner of play campaign.
As a Premium Partner of FC Barcelona, Beko’s campaign is built on the
club’s skilful, attacking football played with freedom and enjoyment on
and off the pitch – a style of play that epitomises the true spirit of
football. As a brand, Beko supports people in their busy lives by giving
them more freedom and time to ‘play’ everyday.


Will Mitchell