Best Buy Consumer Survey Reveals Top Tech Gifts for Holiday

Customers want top brands – from Apple to GoPro and from Microsoft
to Dyson – this holiday season

MINNEAPOLIS–(BUSINESS WIRE)–A new national study1 commissioned by Best Buy spotlights the
top technology Americans2 plan to give and hope to receive
this holiday season.

The survey found that technology is the top-ranked category
for gift giving and receiving. This is true for both millennials and men
this year. No matter who you are, the iPad tops everyone’s tech wish

Top 15 tech gifts for 2015

1. iPad
ios-triple-black%2F4372400.p%3Fid%3D1219739374997%26skuId%3D4372400&esheet=51206333&newsitemid=20151022005466&lan=en-US&anchor=Bose+QuietComfort+25+Noise+Cancelling+Headphones&index=2&md5=49d6642276a75d596813de4a3801e465″ rel=”nofollow”>Bose
QuietComfort 25 Noise Cancelling Headphones
3. MacBook
Samsung+48%E2%80%9D+Smart+4K+Ultra+HD+TV&index=4&md5=c1a496bf5a9ce82c5895c3b972c3ce5b” rel=”nofollow”>Samsung
48” Smart 4K Ultra HD TV
5. Sharp
43” Smart HDTV with Roku

6. Microsoft

7. Bose
SoundLink Mini Bluetooth Speaker II

8. Fitbit
Charge HR Heart Rate and Activity Tracker

9. Samsung
Galaxy Tab S2

10. Dyson
V6 Absolute Bagless Cordless Vacuum

11. Vizio
43” Smart 4K Ultra HD TV

12. Apple

PLAY:1 Wireless Speaker

14. iRobot Roomba
Vacuum Cleaning Robot

15. GoPro
HERO4 Action Camera

There is more to it than just the products

  • Millennials rank CE No. 1. The study found that millennials
    (ages 18 – 34) put consumer electronics firmly at the top of their
    preferred gift lists – both for giving and receiving. They
    characterize technology as “more fun and exciting” and “what they
    need” compared to other gift categories like clothing, books and
  • More men than women prefer to give and receive tech gifts.
    Three times as many men (27.9 percent) as women (9.7 percent) want to
    receive consumer electronics for gifts. And twice as many men (29.6
    percent) as women (16.5 percent) prefer to give tech gifts. Why?
    Twenty-two percent of men find consumer electronics “more personal”
    than non-tech gift options. Women, on the other hand, characterize
    technology as a more “useful” gift and interestingly, while they are
    buying technology during the season, it’s more likely to be purchased
    for non-gifting reasons like personal or family use.
  • Deals drive self-gifting. Nearly 85 percent of consumers take
    advantage of sales or price discounts during the holiday season to
    make additional non-gift purchases for themselves or their families.
    Those who plan to self-gift are most interested in the iPad
    (19 percent), Sharp
    43” Smart HDTV with Roku
    (16 percent), Samsung
    48” Smart 4K Ultra HD TV
    (15 percent), ios-triple-black%2F4372400.p%3Fid%3D1219739374997%26skuId%3D4372400&esheet=51206333&newsitemid=20151022005466&lan=en-US&anchor=Bose+QuietComfort+25+Noise+Cancelling+Headphones&index=19&md5=9983b10327da659ce5c6b7adceafcc12″ rel=”nofollow”>Bose
    QuietComfort 25 Noise Cancelling Headphones (15 percent) and MacBook
    (15 percent).

Holiday shopping made easy

The Best Buy holiday study affirmed that value, selection, price,
convenience and service are among the most important criteria consumers
will use to determine where to shop for consumer electronics this
holiday season.

Whether they’re looking for a gift from the top tech list or other
products and solutions, customers can take advantage of these holiday
offerings when they shop at Best Buy:

  • Free shipping all season long. Customers will enjoy free
    shipping with no minimum order required from Oct. 25, 2015 through
    Jan. 2, 2016 on all items sold by and shipped from Best Buy.
  • Mobile App Live Chat. The enhanced Best Buy mobile app makes it
    easier than ever to research and purchase holiday gifts. New this
    year, customers can get in-the-moment help through BlueAssist.
    BlueAssist, a new in-app live-chat feature, brings expert service to
    the palm of the shopper’s hand with the simple touch of a button (or a
    simple shake of the phone while in the app). Customers can download
    the app3 by texting APP to 332211, searching “Best Buy” in
    the Apple App Store or Google Play or by clicking here.
  • Free Setup by Geek Squad on Top Tech Gifts. Gift recipients
    will receive free Geek Squad setup on many products on the Best Buy
    top tech gift list. When customers purchase a qualifying gift, they
    will receive instructions they can pass along to their gift recipient
    on how to set up a one-on-one appointment with a Geek Squad Agent.
    Customers can visit starting Nov. 1 to view the
    gifts that qualify for free setup.
  • The Gift of Geek Squad. Customers can now easily gift their
    loved ones a Geek Squad house call for tech setup and troubleshooting
    help. Starting Oct. 25, Best Buy stores will offer a limited-edition
    Gift of Geek Squad holiday gift package good for an hour of in-home
    tech setup and support. The gift packages are available for $99.99 and
    $149.99 and can be used on a range of services supporting computers,
    tablet and mobile devices, TV/video, router/Wi-Fi connections, and
  • Nov. 7 Special Holiday Shopping Events. Holiday shopping events
    will take place in 400 participating Best Buy stores on Saturday, Nov.
    7, from 1 p.m. to 5 p.m. local time. The events will feature:

    • Robot and virtual reality demos facilitated by Geek Squad Agents
    • First 100 customers get a free tech gift
    • Black Friday-like deals on this year’s hottest gifts (offered all
      day in all stores)
    • The chance to win one of five $1,000 Best Buy gift cards4
      through a Twitter sweepstakes

For a list of the 400 participating stores, visit starting Oct. 29.

1 The Best Buy Top Tech Survey was conducted Sept.
21-27, 2015, by Research Now and Best Buy Enterprise Research with a
nationally representative sample of 2,000 men and women ages 18-65. The
margin of error is +/- 2.2%.
For complete survey results, contact

2 Consumer Electronics Association research
confirms the growing popularity of tech for holiday gifting, with 65
percent of Americans planning to purchase consumer electronics this
More Americans Plan to Purchase Tech Amid Record-Setting Holiday Season

3 Message and Data Rates May Apply. See Best Buy
Mobile App terms and conditions at
For info, text HELP to 332211.

4 Win The Holidays $1000 Gift Card Sweepstakes: No
Purchase Necessary. Open to legal residents of 50 U.S./D.C. (excluding
P.R.), 18+ (19+ AL and NE). Void where prohibited. To enter, tweet one
photo of yourself only with designated cardboard cut-out at
participating Best Buy stores with #WinTheHolidaysSweepstakes between 1
p.m. ET and 8 p.m. ET on Nov. 7, 2015. Subject to Official Rules at


Best Buy Public Relations
Shandra Tollefson, 612-323-4418,
Baldwin, 612-291-6126,