BET and Centric’s BET GOES PINK Campaign Engages Viewers through
Original Public Service Announcements, Online Resources and On-Air
Content for Breast Cancer Awareness Month
NEW YORK–(BUSINESS WIRE)–For the fifth year in a row, BET Networks announces the launch of its
breast cancer awareness campaign, BET GOES PINK, to promote
awareness of the most commonly diagnosed cancer among African American
women. BET Networks continues its dedication to closing the racial
disparities of breast cancer and ensuring African American women are
included in the conversation, especially during the month of October.
This year’s new BET GOES PINK PSA theme, “Where Do You Do It?”,
is a call-to-action that serves to shift the focus from awareness to
increased action, by encouraging viewers to share where they do breast
self-exams. Use the hashtag #WHEREDOYOUDOIT on social media to join the
conversation and share where you do it.
BET and Centric also brings attention and awareness to its viewers by
curating short-form content on breast cancer survivors’ online, turning
the Network logo pink and airing Ava Duvernay’s debut film “I Will
Follow,” inspired by her aunt who died of breast cancer in 2003.
The BET GOES PINK initiative is a national, multi-platform
call-to-action campaign dedicated to raising awareness, encouraging
early detection and educating the BET audience. Under age 45, African
American women have the highest incidences of breast cancer and African
American women of all ages are more often diagnosed with highly
aggressive forms of breast cancer and are more likely to die from breast
cancer than any other race.
For more information, visit BET GOES PINK’s online portal-
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation’s leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks – BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
Nneka Norville, 212-205-3025