Blizzard Entertainment Establishes High-End Collectibles Line

Blizzard Collectibles to feature premium pieces designed and produced
directly by Blizzard

Gamers and collectors can set their sights on new statue of Overwatch®’s
Widowmaker, available for preorder today at

IRVINE, Calif.–(BUSINESS WIRE)–With internationally acclaimed franchises such as World of Warcraft®
and Overwatch®, Blizzard Entertainment is known for
creating larger-than-life fantasy and sci-fi settings and characters
that have been enjoyed by millions. The company is pleased to announce
today the creation of Blizzard Collectibles, a new line of premium
statues, replicas, and artwork designed and produced directly by

The Blizzard Collectibles line launches with multiple existing pieces,
including the Hearthstone® Collectible Keepsake Box,
Grommash Hellscream and Illidan Stormrage from the Warcraft universe,
and statues of Overwatch’s Tracer and Reaper. The next exciting addition
to this line also comes from the cast of Overwatch—starting today,
players can preorder the imposing Widowmaker statue for $150 USD at Standing 13.5 inches tall, this
cold-hearted assassin is designed and sculpted by artists on Blizzard’s
Overwatch team, and will make a fearsome addition to any collection.

“We tend to go all-in when it comes to representing the things we’re
passionate about in our work, and that’s exactly what we’re doing with
this new line of high-end statues, replicas, and artwork,” said Matthew
Beecher, vice president of global consumer products at Blizzard
Entertainment. “Our goal with Blizzard Collectibles is to produce pieces
of art that capture the personality of our games, and we’re excited to
share these premium items with gamers and collectors worldwide.”

More Blizzard Collectibles releases are planned for 2017; additional
details on these will be revealed at a later date. Browse the collection

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®,
StarCraft®, and Diablo® franchises, and the
multi-franchise Heroes of the Storm®, Blizzard Entertainment,
Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service,®, is
one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution

Cautionary Note Regarding Forward-looking

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about pricing, release dates, and specific items to
be issued in the Blizzard Collectibles line are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.


Blizzard Entertainment, Inc.
Rob Hilburger, 949.242.8404
Global Communications
Reynolds, 949.955.1380×14301
Global PR Director