Brand Refresh, Product Expansion Reflect Dr. Praeger’s Commitment to Simple Ingredients, Modern Flavors

Major Update Positions Brand for Leadership, Growth

ELMWOOD PARK, N.J.–(BUSINESS WIRE)–Korean flavors, trending mushrooms and heirloom ingredients lead new
product introductions from Dr. Praeger’s, a 22-year-old family owned
company founded by two heart surgeons committed to making healthy eating
delicious.


New veggie burgers include: Bibimbap, with spicy Korean Gochujang
and brown rice; hearty Heirloom Bean showcasing six varieties of
beans, lentils and delicate herbs; and Mushroom Risotto,
featuring roasted mushrooms and simmered Arborio rice with a hint of
truffle oil. A leader in better-for-you snacks for kids, Dr. Praeger’s
also released new Kale Littles, kid-friendly bites in fun shapes with
kale as the first ingredient. All 11 new products will debut at Natural
Products Expo West (Booth #2778) in March.

Its new products coincide with a revitalization of the Dr. Praeger’s
brand, a significant investment that includes: new packaging with clean
graphics that emphasize mouthwatering, modern photography; a new logo
featuring a mortar and pestle to reflect the company’s long-standing
commitment to healthy ingredients, and an updated website at www.drpraegers.com
featuring the same fresh, real-world photography and a gallery of
recipes that make it easy to put together healthy snacks and meals the
whole family will love.

CEO Larry Praeger, the next generation of family leadership, is leading
the brand’s evolution to better connect with health-conscious consumers.
Popular among baby boomers eating to stay healthful, Dr. Praeger’s
double-digit growth is fueled by millennials and families eager to adopt
a cleaner, plant-based lifestyle.

“Our dads were heart surgeons who saw first-hand the negative impact of
poor diet; they created our first products to help make it easier for
people to make healthier choices,” said Praeger. “Fast forward twenty
years and we live at a time when people are a lot more conscious about
what they’re eating and looking for healthier options. We wanted our new
look to better reflect our emphasis on pure ingredients, flavor and
commitment to healthy recipes.”

Like all Dr. Praeger’s products, the new 4-pack veggie burgers and
10-ounce Kale Littles are made with nutritious, whole foods ingredients.
Its three new burgers are vegan and Kosher with the Mushroom Risotto and
Heirloom Bean varieties are certified gluten free and verified by the
Non-GMO Project. Kale Littles are certified gluten free, Kosher and
Non-GMO Project Verified. The products are available at Whole Foods
Markets through April, followed by expansion into additional natural
food stores and conventional grocers (SRP $4.99 for all veggie burgers
and Kale Littles).

About Dr. Praeger’s

Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing
cardiothoracic surgeons. The doctors set out on a simple mission to make
eating healthfully delicious. Today, the family owned and operated
company is a leader in the all-natural, vegetarian, vegan, gluten free,
and kosher frozen food categories, and is the exclusive veggie burger
provider for White Castle. The company’s wide ranging line of products
includes veggie burgers, cakes and puffs, hash browns, sustainable
seafood items, Kid’s Littles, and more. For more information visit www.drpraegers.com.

Contacts

Maxwell PR
Katie McMullin, 503-231-3086
KatieMcMullin@maxwellpr.com