British Swim School Urges Parents to Invest in Children’s Water Safety for New Year

Water Safety and Survival Franchise Calls for Heightened Awareness of
Pool Dangers in 2016

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–All too often, common New Year’s resolutions are to lose weight,
exercise more and to get organized, but British
Swim School
, an international swim school franchise, is making waves
by encouraging parents to make their children’s safety a top resolution
for 2016. Tragically, one in five people who die from drowning are
children 14 and younger, so the New Year is an opportune time to make a
drastic change to those statistics.

Answering the demand for life-saving water survival skills, this past
year British Swim School sold 42 territories, doubling the number sold
in 2014 and went from operating out of six states to operating out of
14. The brand also increased their number of swim lessons per year from
280,000 to 370,000 with an average of 43 swim lessons per hour. Driving
the growth seen in 2015 are two strong company initiatives, including
the launch of a mobile application and the introduction of a Water
Watchers Card:

  1. British Swim School Mobile Application: Allows for a more
    direct line of communication between parents and staff members.
    Through the app, parents can perform various activities including
    schedule lessons, receive water safety messages and monitor their
    child’s development.
  2. Water Watcher Cards: British Swim School staff members provide
    these cards to local preschools and to all current pupils. When a
    parent, child or family member is holding their card, it is their
    chief responsibility to be watching the children in the water. The
    card not only gives anyone using it a sense of responsibility, but
    teaches them water safety tips and ensures that someone is “watching
    the water” at all times.

“As a brand, we’ve developed a lot of impactful initiatives within the
water safety world in 2015 and we expect 2016 to be nothing short of
another milestone year,” said Rita Goldberg, CEO and Founder of British
Swim School. “Parents are starting to pick up on how important water
survival skills are for their children and every day we’re erasing the
ideology that a drowning can’t happen to their child, because sadly it
can, without the proper tools or knowledge to avoid it.”

The corporate team at British Swim School implemented a new franchisee
advisory board within the past year that will help incorporate insight
from various senior franchisees in the system during 2016. The structure
includes three distinct forums: Water, Marketing and Business Practices.
Spearheading the initiative is the water advisory forum where
aquatics-driven franchisees ensure that the brand is at the forefront of
water safety procedures. Further adding to the credibility of the swim
program, British Swim School has plans to hire a new corporate Aquatics
Director in the New Year.

Marking an age of evolution for British Swim School in 2016, the brand
projects to grow the company by nearly 30 percent through signing 30 new
franchise territories nationwide. A primary focus will be to create an
easy-to-implement program that allows franchisees to build their own
pools. To date, nearly all franchisees have been operating out of
existing pools. However, in the future, British Swim School will expand
ownership offerings by creating a secondary tier of business involvement
for interested candidates.

The British Swim School franchise opportunity is rapidly expanding
throughout the country due to the inherent demand for services and the
ease of start-up. While other swim concepts require a large expense for
pool construction, British Swim School’s business model allows
franchisees to lead classes from pools in existing fitness chains,
residential buildings, therapy pools and hotels, which drastically
decreases the initial investment costs. Serving as a leader in the
emerging and growing water safety segment, British Swim School continues
to look for qualified individuals interested in the franchise concept.

About British Swim School

For more than 34 years, British Swim School has been dedicated to
teaching water survival skills to children as young as three months
old. Rita Goldberg, a former national swimmer in Britain, founded
British Swim School in 1981 and developed the unique and
highly effective teaching methods that are a recognized trademark of the
brand alone. Headquartered in Ft. Lauderdale, Fla., British Swim School
currently operates out of 80 pools in 11 states in the U.S. and
Turkey. The brand provides water safety survival and swimming lessons to
more than 8,000 students per week and conducts more than 250,000
swimming lessons yearly. Since first launching a franchise program in
October 2011, British Swim School has been ranked in Entrepreneur’s
Franchise 500, Top 50 New Franchises, and the Top 10 Types of
Franchises to Watch in 2015. British Swim School is aligned with
the Safer 3 Water Safety Foundation, whose mission is to protect every
life from drowning through education and heightened water safety
awareness. For more information about British Swim School and the
franchise opportunities, visit
or, and
like us on Facebook at


Fishman Public Relations
Laura Fiala, 847-945-1300