National Education Program from Toyota and Cincinnati Children’s
Continues to Have a Measurable Impact in Improving Children’s Safety;
Expands to Ann Arbor, MI and New Haven, CT
NEW YORK–(BUSINESS WIRE)–It’s no secret that driving with small children can be full of
challenges – from battles over whose turn it is to pick the music to
making sure you’re fully stocked with snacks and supplies. But one thing
that should not be a puzzle is how to keep them safe. That’s why Buckle
Up for Life, the national education program from Toyota and
Cincinnati Children’s, is sharing the top five myths and facts on car
seats, just in time for Child Passenger Safety Week (September 13-19).
“We know from our work with thousands of families across the country
over the past decade that car seats can be frustrating. In fact, an
alarming three out of four are not installed properly,” said Gloria del
Castillo, child passenger safety expert at Cincinnati Children’s and
national program manager for Buckle Up for Life.
Del Castillo continued, “Working closely with leading children’s
hospitals across the country, Buckle Up for Life shares vital
safety education with parents and caregivers. It is our hope that by
doing this – including our latest campaign to dispel some very common
myths – we can continue to make a difference in saving children’s lives.”
Buckle Up For Life presents the top five prevailing myths of car
seats – and the real facts behind them – to help better protect young
MYTH: Used car seats are always okay.
FACT: Car seats have expiration dates.
Hand-me-downs may be convenient, but when it comes to car seats,
they’re not worth the risk. If the seat has been through a crash, it
may be compromised. Additionally, the plastic can degrade over time.
If you do have a used car seat, know its history and check the
expiration date, which can usually be found on a sticker affixed to
the seat and on the registration card.
MYTH: Older kids can sit in the front seat.
FACT: Kids under 13 are safest in the back.
Many think that once their children outgrow their car seats or
booster seats, the front seat is fair game. However, the truth is
that all children under age 13 are safest in the back seat.
MYTH: Seat belts alone protect small children.
FACT: Children shorter than 4’9” need booster seats.
Seat belts don’t properly fit young children and can ride up around
their waists or necks, potentially causing injury during a crash.
Children under 4’9” should sit in booster seats, which elevate them
so that seat belts can protect them correctly.
MYTH: A one year old can ride in a forward-facing car seat.
FACT: Children should be rear-facing until age two.
According to the American Academy of Pediatrics, children should
remain in rear-facing car seats until age two, or until they exceed
the height or weight limit for the car seat. According to a study by
the University of Virginia, children under age two are 75 percent
less likely to die or to be severely injured in a crash if they are
MYTH: Expensive car seats are safer than others.
FACT: All approved car seats are equally safe.
All car seat manufacturers are required to meet the same performance
standards issued by the National Highway Traffic Safety
Administration. Some seats may be more expensive than others based
on fabric, padding or other bells and whistles, but that doesn’t
mean they are any safer.
Program Greatly Increased Rate of Children in Car Seats among
Participants; Will Expand To Ann Arbor, MI and New Haven, CT
During its 2014 –2015 program cycle, Buckle Up For Life reached
more than one thousand families with critical passenger safety
information through partnerships with local children’s hospitals and
community organizations. Organizations that offered the program observed
a marked improvement in members’ auto safety behaviors, including:
The rate of children unrestrained in cars decreased from one in four
to fewer than one in 20.
The rate of children in car seats increased from roughly one in four
to one in two; and
A 13 percent increase in use of seat belts for adults, from 68 percent
to 81 percent.
This fall, Buckle Up For Life will launch in two new cities:
C.S. Mott Children’s Hospital at the University of Michigan in Ann
- Yale-New Haven Children’s Hospital in New Haven, CT
“Toyota has always been deeply focused on helping families get places
more safely,” said Latondra Newton, Toyota’s Group Vice President and
Chief Social Innovation Officer. “That is why we are so proud of the
impact we’ve had with Buckle Up for Life. Together with our
partners at Cincinnati Children’s, we offer life-saving education and
resources to families to better protect young passengers.”
Toyota and Cincinnati Children’s Hospital Medical Center partnered in
2004 to create Buckle Up for Life, a national education program
for families to help keep child passengers safe. The program teaches
parents and children about the proper use of car seats and seat belts
and provides free car seats to families in need. Through partnerships
with the leading children’s hospitals in the country, Buckle Up For
Life has reached more than 23,000 people in 14 cities. Toyota’s
sponsorship has provided funding for over 40,000 car seats for families
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s Hospital Medical Center ranks third in the nation
among all Honor Roll hospitals in U.S. News & World Report’s
2015 Best Children’s Hospitals. It is also ranked in the top 10 for all
10 pediatric specialties. Cincinnati Children’s, a non-profit
organization, is one of the top three recipients of pediatric research
grants from the National Institutes of Health, and a research and
teaching affiliate of the University of Cincinnati College of Medicine.
The medical center is internationally recognized for improving child
health and transforming delivery of care through fully integrated,
globally recognized research, education and innovation. Additional
information can be found at www.cincinnatichildrens.org.
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Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more
than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
40,000 people (more than 32,000 in the U.S.). Our 1,800 North American
dealerships (1,500 in the U.S.) sold more than 2.5 million cars and
trucks (more than 2.2 million in the U.S.) in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on
the road today.
Toyota partners with philanthropic organizations across the country,
with a focus on education, safety and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about
Toyota, visit www.toyotanewsroom.com.
Amy Schultz, 646-805-2825