Buffalo Wild Wings® Makes Ordering Takeout Easier With New Website

Fans Can Customize Entire Menu, Creating Countless Possibilities

MINNEAPOLIS–(BUSINESS WIRE)–Buffalo Wild Wings®, Inc. (NASDAQ: BWLD) recently unveiled a
new website that makes it easier for wing lovers to see, find and order
their favorite Buffalo Wild Wings menu items – from their mobile device
or desktop. Boasting a 20 percent increase in website transactions since
launch, the site (www.BuffaloWildWings.com)
streamlines the takeout ordering process on one integrated platform.
Users may now experience a visually dynamic Buffalo Wild Wings menu,
search for localized promotions and restaurant information, and explore
exclusive content for sports fans.

“With our new website, we wanted to create a more dynamic, responsive
and personalized user experience that puts our Fans one step closer to
enjoying their favorite food,” said Brooks Goldade, director of digital
experience, Buffalo Wild Wings. “Our site now brings the Buffalo Wild
Wings restaurant experience straight to the web and makes ordering
B-Dubs online stress-free.”

Key features and sections include:

  • Mobile-First Design: With a majority of visits to its site
    coming from mobile devices, Buffalo Wild Wings created a platform with
    the mobile user in mind. The site offers a simple, straight-forward
    experience that allows users to find the information they need
    quickly, including food, promotions, location information and
    exclusive content. The new site has seen a 16 percent increase in
    mobile user satisfaction scores.
  • Visual & Customizable Menu: The online Buffalo Wild Wings
    menu reflects our “show, don’t tell” mentality. Featuring visuals of
    every item allows users to quickly view, select and breeze through the
    ordering process. Fans can customize each item to their personal
    preferences, resulting in nearly countless options for enjoying
    Buffalo Wild Wings anywhere.
  • Favoriting Items: Fans can save their go-to menu items and
    previous purchases to help expedite the ordering process on future
    visits.
  • Promos: Looking for information about your favorite wing or
    drink special? The “Promos” section provides a snapshot of the various
    ongoing and limited time promotions offered at the local Buffalo Wild
    Wings. This section is customized by a user’s location so they can
    find the best deals at the nearest restaurants.
  • Fan Zone: The “Fan Zone” offers timely and relevant content for
    fans to explore, while providing them with Buffalo Wild Wings’ unique
    take on sports. The page features tips and advice for sports lovers,
    exclusive video content and information on national and local events
    hosted at Buffalo Wild Wings restaurants around the country.
  • Locations: Fans can search for the closest Buffalo Wild Wings
    based on their zip code to display key location details, such as
    address, phone number, hours of operations and beer tap list, as well
    as special events.

About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a
variety of boldly-flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings
menu specializes in 21 mouth-watering signature sauces and seasonings
with flavor sensations ranging from Sweet BBQ™ to Blazin’®.
Guests enjoy a welcoming neighborhood atmosphere that includes an
extensive multi-media system for watching their favorite sporting
events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings”
and “Best Sports Bar” awards from across the country. There are
currently more than 1,230 Buffalo Wild Wings locations across the world.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter
and Instagram
and visit www.BuffaloWildWings.com.

Contacts

Buffalo Wild Wings, Inc.
Erika Frederick, 952-540-2043
efrederick@buffalowildwings.com