Build-A-Bear Workshop Celebrates National Teddy Bear Day at the New York Stock Exchange

NEW YORK–(BUSINESS WIRE)–Build-A-Bear
Workshop, Inc. (NYSE: BBW), an interactive destination
where guests can create personalized furry friends, celebrated National
Teddy Bear Day today by ringing the Opening Bell® at the New York
Stock Exchange.

In attendance at the bell ringing were Sharon Price John, chief
executive officer of Build-A-Bear Workshop, and members of her executive
team.

The bell ringing comes on the heels of the new Build-A-Bear Workshop
store design and brand refresh John and her team unveiled
last week at the company’s flagship store at Mall of America.

For more Build-A-Bear news, visit the Build-A-Bear
newsroom and follow Build-A-Bear on social media today @BuildABear
with hashtag #TeddyBearDay.

About Build-A-Bear

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and
parents trust, seeks to add a little more heart to life. Build-A-Bear
has approximately 400 stores worldwide where guests can create
customizable furry friends, including company-owned stores in the United
States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom,
and franchise stores in Africa, Asia, Australia, Europe, Mexico and the
Middle East. The company was named to the FORTUNE 100 Best Companies to
Work For® list for the seventh year in a row in 2015. Build-A-Bear
Workshop, Inc. (NYSE: BBW) posted a total revenue of $392.4 million in
fiscal 2014. For more information, visit the Investor Relations section
of buildabear.com.

Contacts

Ketchum
Kristin Copeland, 404-879-9248
Kristin.copeland@ketchum.com