BUTTERFINGER® Announces 2016 Big Game Commercial with the Launch of Its New Bolder Than Bold Campaign from 12,000 Feet above the Ground

SANTA CLARA, Calif.–(BUSINESS WIRE)–Today, the legendary, beloved brand known for its one-of-a-kind,
crispety, crunchety, peanut-buttery goodness kicked off its new Bolder
Than Bold campaign while free-falling from 12,000 feet above the ground.

Broadcast via Periscope, professional sky diver Carson Schram of NorCal
Skydiving delivered a high-flying announcement to reveal Butterfinger’s
return as an advertiser in the Big Game with a new Bolder Than Bold
commercial that will air during the third quarter on February 7th.
Butterfinger remains Nestlé’s only brand to ever advertise at the
most-watched nationally-televised sporting event in the country.

The 2016 event marks Butterfinger’s second trip to the Big Game as an
advertiser. In 2014, the brand introduced its new Butterfinger Peanut
Butter Cups, a twist on the classic that features a smooth, peanut
butter filling with a dose of crunchy Butterfinger pieces, covered in
creamy milk chocolate. This year, the brand will use its spot to launch
a new brand message, Bolder Than Bold, inspired by the inherent boldness
of its crispety, crunchety, unapologetically in-your-face candy bar.

“Butterfinger delivers a truly bold trifecta – a bold yellow wrapper, a
bold brand personality and a bold, gets-stuck-in-your-teeth eating
experience. Butterfinger has always strived to live life to the fullest
— full of laughs and not taking itself too seriously. Next year’s Big
Game is the perfect platform to let Butterfinger’s funny, bolder than
bold attitude shine. Butterfinger will be ready to celebrate boldness —
in bold moves, bold people and bold events. Today’s announcement is just
the first step in Butterfinger’s quest to take bold and make it even
bolder in a way that is guaranteed to make you laugh,” said Kristen
Mandel, Butterfinger brand manager.

During the Big Game, Butterfinger will take viewers to new,
never-before-seen levels of boldness in a uniquely-Butterfinger way when
it debuts its new 30-second ad. The spot will be created by Santo and
directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

“I’m a huge sports fan so when I was given the opportunity to direct
Butterfinger’s Big Game ad, I was instantly drawn to the project. The
combination of such an iconic brand and a commercial for advertising’s
biggest stage made this such an exciting spot to direct.
Bringing Butterfinger’s bolder than bold essence to life was an
unbelievably fun experience, and I think everyone will be excited and
surprised by what they get to see on game day,” said director Bo.

Follow along on Butterfinger’s Bolder Than Bold journey on social media
at www.Facebook.com/Butterfinger
and www.Twitter.com/Butterfinger,
with #BolderThanBold.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety,
peanut-buttery taste people love. No other candy bar comes close to the
intense flavor and texture of a Butterfinger. Keep up with the latest
news about Butterfinger at Facebook.com/Butterfinger
or follow its sweet tweets at Twitter.com/Butterfinger.
In 2013, Butterfinger marked its “90ish” anniversary, as the candy bar
originally invented by Chicago’s Curtiss Candy Company was believed to
have been promoted as early as 1923 (before it ultimately was sold to
Nestlé in 1990).

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine
for eighteen consecutive years, Nestlé provides quality brands that
bring flavor to life every day. From nutritious meals with LEAN CUISINE®
to baking traditions with NESTLÉ® TOLL HOUSE®,
Nestlé USA makes delicious, convenient, and nutritious food and beverage
products that make good living possible. That’s what “Nestlé. Good Food,
Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ®
HOT POCKETS® and LEAN POCKETS® brand sandwiches,
DIGIORNO®. Nestlé USA, with 2014 sales of $9.7 billion, is
part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food
company with a commitment to Nutrition, Health & Wellness — with 2014
sales of $100 billion. For product news and information, visit Nestleusa.com
or Facebook.com/NestleUSA.


PR for Nestlé
Allison Aronoff, 858-735-7344