Cable Industry Commits to Hiring Veterans

Launches Mission Media Initiative

NAPERVILLE, Ill.–(BUSINESS WIRE)–The Cable and Telecommunications Human Resources Association (CTHRA) is
proud to announce Mission Media, a multi-faceted initiative to further
the cable industry’s efforts to encourage recent military veterans,
reservists and members of the National Guard to join cable’s ranks.
Mission Media was developed by the industry’s 22-member Veterans
Advisory Council under the chairmanship of NCTA President and CEO
Michael Powell and is guided by CTHRA. It stems from the collective
desire of companies in the cable industry to take a systematic,
industry-level approach to the hiring and retention of veterans.

The launch of Mission Media will take place in New York City on
Wednesday, September 30 during a signing ceremony between the cable
industry and the Employer Support of the Guard and Reserve (ESGR),
a Department of Defense office, that will underscore and affirm cable’s
on-going commitment to provide supportive work environments for those
currently serving in the reserves and the National Guard. The event will
be hosted by honorary chairs Nancy Dubuc, president and CEO, A+E
Networks, and Neil Smit, president and CEO, Comcast Cable
Communications.

The elements of Mission Media will cover all aspects of veteran
recruitment and retention including: developing best practices for
industry companies centering on the most effective ways to identify and
recruit and retain veteran talent; training sessions for human resources
managers in cable who are unfamiliar with recruiting and retaining
veterans; virtual job fairs; an industry-wide mentoring program and a
“fellows” program, both of which will serve to develop and retain
talent; and partnerships with veteran-related nonprofits and government
agencies. Mission Media will also serve as an umbrella brand for
unifying the industry’s veterans hiring activities.

“Veterans, reservists and National Guard members are imbued with the
attributes of leadership, teamwork, learning agility and integrity.
Attracting these talented individuals and retaining them in our talent
pool will enrich our industry,” said Pamela Williams, CAE, executive
director of CTHRA. “As witnessed by strong corporate participation
in our Advisory Council, there is burgeoning support in our industry for
the Mission Media initiative, and we know many companies will join in
supporting the effort as we move ahead.”

With more than one million service members leaving the military over the
next five years, and unemployment rates among post-9/11 veterans
exceeding those of the population at large, there is an on-going public
movement to rally support for putting those who have served into
civilian careers. As a growing, dynamic industry, cable – with its
nationwide footprint, diversity of companies, wide range of needed
skills and positions at all levels – offers outstanding opportunities
for veterans as they leave military service. Mission Media is positioned
to be at the forefront of cable’s effort to address veteran hiring at an
industry level.

For more information about Mission Media, please contact Pamela
Williams, CAE, CTHRA, at 630.416.1166.

About CTHRA

The Cable and Telecommunications Human Resources Association (CTHRA) is
the premier human capital resource for the industry and a growing
nonprofit organization with more than 3,000 members spanning 50
companies. CTHRA provides industry-specific benchmarks, information and
resources, as well as networking and educational opportunities. Its
groundbreaking initiatives include compensation, employee benefits and
human capital metrics surveys and an Annual HR Symposium. For more
information, visit www.cthra.com.

Contacts

Cable and Telecommunications Human Resources Association (CTHRA)
Melissa
A. Hicks, 484-888-6766