California Pizza Kitchen Celebrates National Pizza Month with Return of a Fan Favorite: Carne Asada Pizza

Month-long celebration includes free pizza for a year nationwide
scavenger hunt

LOS ANGELES–(BUSINESS WIRE)–#CPKtakeout–You Asked. We Listened. We Reimagined! The Carne Asada Pizza Is Back! California
Pizza Kitchen
(CPK), the authority in creative dining with a
California vibe, is celebrating National Pizza Month this October by
bringing back and reimagining a fan-favorite: the Carne Asada Pizza. The
pizza party continues all month long with the opportunity to win free
pizza for a year through the coast-to-coast Hidden Pizza Dough Scavenger
Hunt, a chance to sport your love for pizza with custom tees, and for
Pizza Dough® Rewards loyalty members, $10 off their bill of
$40 or more.


“It’s the most wonderful time of the year at California Pizza Kitchen,”
said Brian Sullivan, SVP of Culinary Innovation at California Pizza
Kitchen. “National Pizza Month celebrates all things pizza, and we’re
excited to bring back one of our fan-favorites, the Carne Asada Pizza.
We’ve reimagined the recipe and enhanced it with fresh, authentic
Mexican flavors like fire-roasted poblanos, tender marinated steak,
Monterey Jack and Mozzarella and tangy cilantro pesto, served with a
side of housemade salsa verde. We invite fans to come in, celebrate with
us and enjoy this reinvented classic while it’s available.”

CPK Gives Fans the Chance to Win Free Pizza for a Year

Hidden Pizza Dough Scavenger Hunt
In honor of National Pizza
Month, CPK fans around the country can search for Hidden Pizza Dough as
it travels to 30 select cities nationwide for the chance to win free
pizza for a year. Starting October 1 through October 31, 2016, CPK will
reveal hints to the Hidden Pizza Dough’s whereabouts via the contest’s microsite.
The first guest in each participating city to solve the hints and find
the Hidden Pizza Dough will win Pizza for a Year. Fans from Oahu to New
York are encouraged to join in the fun when the Hidden Pizza Dough makes
its way to their city.

Hidden Pizza Icons Sweepstakes
During October, CPK will also
hide 10 pizza slice icons throughout their website
for fans to find. Once they find the icons, fans can then enter for a
chance to win Pizza for a Year for themselves and a friend. The more
icons they find, the more chances they have to win!

For full terms and conditions, please visit www.cpk.com/nationalpizzamonth2016.

Show Your Love of Pizza with Graphic Tees

For a limited time, superfans can eat their pizza and wear it, too.
Visit CPK.com to purchase custom graphic tees: “Slice, Slice Baby,”
“Pizza Made Me Do It,” “But First, Pizza!” and “Pizza. The Answer Is
Pizza.”

In addition, CPK is also offering current and new members who register
for CPK’s Pizza Dough® Rewards loyalty program $10 off their
bill of $40 or more (valid September 28 – October 31, 2016). Download
CPK’s Pizza Dough® Rewards app for iPhone
and Android
and check in to begin earning rewards for dining creatively.

Follow CPK on Twitter at @calpizzakitchen
(#NEWCPK), Instagram at @californiapizzakitchen
and like us on Facebook at http://www.facebook.com/californiapizzakitchen.

About California Pizza Kitchen
In 1985, California Pizza
Kitchen (CPK) opened its first restaurant in Beverly Hills and
introduced diners to innovative California-style pizza. Since then, CPK
has become a global brand known for creative California cuisine. Today,
CPK is approaching 300 restaurants in 16 countries around the world.
Dedicated to a unique dining experience, CPK is now introducing its Next
Chapter featuring reimagined menus, open kitchens, and unique
renovations in all restaurants across the country. For more information
on California Pizza Kitchen, visit http://www.cpk.com/.

Contacts

California Pizza Kitchen Public Relations
Toni Leigh, 310-342-4715
cpkmedia@cpk.com
or
Coast
Public Relations
Melissa Penn, 323-605-3361
melissa@coastprgroup.com

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