Camila Cabello to Hit the Streets in SKECHERS

New Global Marketing Campaign to Launch in August 2017

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS (NYSE:SKX) announced that the global footwear brand is
partnering with multi-platinum, chart-topping recording artist Camila
Cabello for a worldwide SKECHERS marketing campaign for its women’s
footwear collection. The 20-year-old singer/songwriter will launch her
SKECHERS campaign later this month, followed by her debut solo album
this fall.

“This year is the beginning of a totally new chapter for me, both in my
music and my outlook on life – and I’m thrilled to step into SKECHERS as
part of this journey,” said Camila Cabello. “Besides the style and
comfort of SKECHERS shoes, I love their philanthropic efforts. SKECHERS
is making a difference – whether it’s giving new shoes to millions of
kids or saving shelter animals’ lives. It’s important for me to use my
success to give back, and to partner with like-minded companies who also
believe in paying it forward. I love that spirit of generosity – and I’m
looking forward to sharing those positive messages with the world as
SKECHERS’ newest ambassador.”

“Camila is a natural heir to our legacy of singing superstars – she’s
already loved by millions, and is the one to watch this year and
beyond,” added Michael Greenberg, president of SKECHERS. “She was one of Time’s ‘25
Most Influential Teens’ last year, has hit songs in both English and
Spanish and reaches an elusive segment of the market – millennials and
Generation Z fans. With her confidence and character, she’s a great
global icon for our brand.”

Cuban born singer/songwriter Camila Cabello (Epic Records / SYCO) is no
stranger to the spotlight. Beginning her official solo career after four
years in Fifth Harmony, Cabello has already received five Teen Choice
Awards nominations this year and earned a chart-topping smash with MGK
on the recent double platinum-certified hit “Bad Things,” which
generated over 270 million Spotify streams and established Cabello as
the first female artist to hit #1 on Top 40 Radio with and without a
group. She has also collaborated with J Balvin and Pitbull’s single “Hey
Ma” for Fate of the Furious’ chart-topping soundtrack, as well as Shawn
Mendes for the platinum-certified duet “I Know What You Did Last
Summer,” which reached #10 at pop radio and #20 on The Hot 100 chart.
Cabello is currently touring with Bruno Mars this summer on his 24K
Magic World Tour.

SKECHERS’ current ambassadors include multi-platinum recording artist
Meghan Trainor, actor Rob Lowe, model and actress Kelly Brook, TV
personality Brooke Burke-Charvet, and athletic legends like David Ortiz,
Joe Montana, Sugar Ray Leonard and Howie Long, along with elite athletes
for the brand’s Skechers Performance Division.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,305 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit and follow us on Facebook
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This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016 and its quarterly
report on Form 10-Q for the three months ended June 30, 2017. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.


Jennifer Clay
(310) 937-1326
Englefield / Marisa Martins
424-901-8725 / 212-697-2287