Carly Rae Jepsen and Duracell Power Smiles for Children’s Miracle Network This Holiday Season

Guía de Regalos

Multi-platinum, GRAMMY® nominated artist encourages Canadians to get
involved as Duracell looks to donate $100,000 to Children’s Miracle
Network and batteries to hospital playrooms

TORONTO–(BUSINESS WIRE)–Multi-platinum singer and songwriter, Carly Rae Jepsen is teaming up
with Duracell this holiday season to help thousands of children spending
the holidays in the hospital. The GRAMMY nominated artist has partnered
with the brand to encourage Canadians to power good and support a worthy
cause.


For the ninth year in a row, Duracell’s ‘Powering Holiday Smiles’
campaign will donate a year’s supply of batteries to member children’s
hospitals across Canada in order to power lifesaving medical devices and
the thousands of playroom toys and games that children and their
families will be using this holiday season and beyond. In addition, for
every pack of Duracell batteries that Canadians purchase at Walmart from
November 25th to December 31st 2015 Duracell will
donate to Children’s Miracle Network, with the goal to raise $100,000.
To learn more about the campaign follow @Duracell on Twitter.

“I’m excited to join forces with Duracell and help these kids celebrate
the holidays,” said Jepsen. “Children’s Miracle Network is such a
wonderful organization, and I’m just glad that I can be here to help
support a great cause and power a few smiles along the way.”

As part of the Duracell Powering Holiday Smiles campaign, Carly made an
appearance at The Hospital for Sick Children (SickKids) in Toronto to
visit families currently spending time at the hospital.

Hasbro, in partnership with Duracell, will donate toys, including
favourites from the popular MY LITTLE PONY, FURREAL FRIENDS and
PLAYSKOOL brands, all powered by Duracell batteries, to
participating Children’s Miracle Network member hospitals in Vancouver,
Calgary, Edmonton, Saskatoon, Winnipeg, London, Hamilton, Toronto,
Ottawa, two in Montreal, Quebec City, Halifax and St. John’s.

“This is Duracell’s ninth year of proudly donating to children’s
hospitals across Canada, and with the generous support of Carly Rae
Jepsen, and caring Canadians everywhere, we are aiming to power as many
smiles as we possibly can,” said Peter Gorzkowski, Duracell Canada.
“Canadians can help by purchasing a pack of Duracell batteries at
Walmart between from November 25th to December 31st
2015 to help raise funds for Children’s Miracle Network.”

“We know that Canadians are extremely compassionate during the
holidays,” said John Hartman, Chief Operating Officer at Children’s
Miracle Network. “With the support of Canadians and partners like
Duracell, we can provide the funding needed to ensure that vital
programs, equipment and research devoted to children’s health continue
to thrive.”

There is so much to do this time of year and details can easily get
overlooked, but there’s nothing more disappointing than a child
receiving a toy on Christmas morning and finding out it is powerless.
Duracell suggests that families stock up on batteries of various sizes
and cautions against removing the batteries from emergency devices such
as smoke alarms and flashlights to use in gifts.

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been
powering people around the world for more than 50 years. Our products
serve as the heart of devices that keep people connected, protect their
families, entertain them and simplify their increasingly mobile
lifestyles. As the world’s leading manufacturer of high-performance
alkaline batteries, Duracell also innovates in renewable power and
wireless charging technologies to help consumers live life without
limits. Visit www.duracell.ca
for more information; follow us on Twitter.com/Duracell and like us on
Facebook.com/Duracell.

About Carly Rae Jepsen

Multi-platinum Grammy nominated singer and songwriter, Carly Rae
Jepsen 
released her critically acclaimed new album E·MO·TION,
in August via Schoolboy Records/Interscope. Carly will hit the road on a
U.S. headlining tour in support of the album kicking off November 9th.
E·MO·TION has earned Jepsen a host of rave reviews, with
several outlets — including TIME, Entertainment Weekly, People, StereogumVultureComplex,NewsdayNoiseyUS
Weekly
, and PopCrush — declaring it the pop album of the
year so far. Rolling Stone has called E·MO·TION a
“pop masterclass,” while New York magazine raves that it is
“rapturous, hook-filled…as big and churning as tidal waves…a joyful
freedom from the pop game’s stuffy rules.” The New York Times notes
that E·MO·TION is “brimming with potential radio singles
ripe for group sing-alongs.” Two of those singles have already been
released, “Run
Away With Me”
and “I
Really Like You.”
 The latter became a global Top 40 hit, and its
video is Vevo Certified with over 100 million views. Jepsen’s new single “Your
Type”
is out now. E·MO·TION is the follow-up
to Jepsen’s U.S. debut album Kiss, which featured her
blockbuster break-out hit “Call Me Maybe.” The single climbed to No. 1
on the iTunes Singles charts in over 47 countries and has sold over 18
million singles worldwide to date. It earned Jepsen 2012
GRAMMY nominations for Best Pop Solo Performance and Song of the Year. Kiss also
spawned the follow-up hit “Good Time,” a duet with Owl City, which has
been certified double-platinum. Jepsen spent much of 2014 starring in
the Broadway production of Rodgers & Hammerstein’s Cinderella,
earning rave reviews. Jepsen will also star as “Frenchy” in GREASE: LIVE
airing Sunday, January 31 on FOX.

About Children’s Miracle Network

Children’s Miracle Network® raises funds and awareness for 170 member
hospitals, 14 of which are in Canada. Donations stay local to fund
critical treatments and healthcare services, pediatric medical equipment
and research. Its various fundraising partners and programs support the
nonprofit’s mission to save and improve the lives of as many children as
possible. Find out why children’s hospitals need community support,
identify your member hospital and learn how you can Put Your Money Where
the Miracles Are, at http://www.childrensmiraclenetwork.ca
and http://www.facebook.com/CMNHospitals.

Contacts

For Duracell:
Porter Novelli
Melissa Arnold,
416-422-7206
416-894-2766
melissa.arnold@porternovelli.com