Carvel® Sweetens the Season with Returning Holiday Favorites

Carvel Brings Back Classic Christmas Cakes and Novelties, Offers
Seasonal Mint Flavor for Limited Time

ATLANTA–(BUSINESS WIRE)–Tis’ the season for Santa, snow and the return of Carvel’s classic
holiday cakes and novelties. Carvel
…America’s Freshest Ice Cream®, is also celebrating the holidays by
bringing back a variety of mint ice cream treats available through March.

From Dec. 1 until Christmas, guests can bring joy into their homes with
holiday-themed ice cream cakes and novelty treats, including:

• Santa Cake: Features layers of freshly made vanilla and
  chocolate ice cream separated by a layer of chocolate crunchies and
  covered in icing to resemble a heavily-bearded Old St. Nick.
• Snowman Cake: A snowman-shaped cake made with layers of fresh
  vanilla and chocolate ice cream separated by a layer of chocolate
  crunchies and covered with white, blue, green and red icing.
• Christmas Tree Cake: Made with layers of vanilla and chocolate
  ice cream separated by a layer of chocolate crunchies, this cake is
  topped with green whipped frosting, fudge and M&Ms.
• Lil’ Snowmen Novelty Treats: These take-home treats feature
  delicious freshly-made soft serve ice cream and are decorated to look
  like adorable miniature snowmen.

“Carvel’s classic holiday cakes and novelty treats have become staples
at many of our guests’ Christmas and winter holiday celebrations,” said
Carvel President Scott Colwell. “We hope our fresh, hand-crafted treats
continue to bring our customers joy this holiday season.”

Also returning to Carvel until March 13 is a seasonal mint flavor. Mint
treats include mint soft ice cream, mint OREO® hand scooped ice cream
and a mint shake. Guests can also enjoy the mint OREO® Sundae Dasher™,
which features layers of mint ice cream, OREO® cookie pieces, and hot
fudge topped with whipped cream and a dusting of OREO® cookies.

As the first retail ice cream franchise in the country, Carvel has
become one of the most recognized names in the ice cream industry. Since
its founding in 1934, the brand has expanded its menu to include an
extensive line of hand dipped and soft ice cream, take-home novelty
treats and premium ice cream cakes. All Carvel treats are handcrafted at
local Carvel Shoppes daily and are made with only authentic soft ice
cream.

For more information, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel®
Ice Cream has become one of the best-loved and most recognized names
in its industry. The company is a leading provider of premium soft ice
cream and hand dipped ice cream products, as well as uniquely shaped ice
cream cakes, including its signature Fudgie the Whale® and Cookie Puss®
cakes. Atlanta-based Carvel currently operates over 400 franchised and
food service locations. Visit www.carvel.com
for more information, follow us on Twitter @CarvelIceCream
or become a fan at http://facebook.com/CarvelIceCream.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over
4,000 ice cream shoppes, bakeries, restaurants and cafes in the United
States, the District of Columbia, Puerto Rico and 60 foreign countries
under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest
Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best
Coffee® on certain military bases and in certain international markets.
Please visit www.focusbrands.com
to learn more.

Contacts

Fishman Public Relations
Ellen Panther, (847) 945-1300
epanther@fishmanpr.com