Changing Lifestyles and Shopping Habits to Create Opportunities for the Personal Care Products for the Maternity Market in the US Through 2020, Reports Technavio

LONDON–(BUSINESS WIRE)–#ConsumerandRetailTechnavio
analysts forecast the personal
care products for the maternity market in the US
is
expected to exceed USD 683 million during the forecast period,
according to their latest report.

The research study covers the present scenario and growth prospects of
the global personal
care products for the maternity
market in the US for
2016-2020. In order to calculate the market size, the report considers
revenue generated from the retail sales of maternity personal care
products in the following segments six segments which include skin care,
hair care, oral hygiene products, bath products, sun care and depilatory
products.

Technavio consumer
and retail
analysts highlight the following three factors that
are contributing to the growth of the personal care products for the
maternity market in the US:

  • High awareness and increased spending power
  • Expansion of distribution channels
  • Changing lifestyles and shopping habits

High awareness and increased spending power

Awareness about pregnancy and childbearing is very high in the US.
Consumers in the country give high priority to gaining knowledge from
medical practitioners and reliable sources on the Internet.
Consequently, most pregnant women are aware of the products that are
suitable and safe for use during and after the pregnancy.

The developed nature of the country’s economy and the increasing number
of women in the workforce have led to higher disposable incomes and,
consequently, higher spending power. Households are, therefore, able to
spend more on the wellbeing of pregnant women and their babies. As a
result, premium products and the relatively expensive organic products
also find considerable demand in the market.

Expansion of distribution channels

Distributors, wholesalers, and retailers are key channel partners for
consumer goods manufacturers. As retailers come into direct contact with
consumers who purchase personal care items, they are the primary point
of interest for beauty and personal care (BPC) manufacturers. These
manufacturers are, therefore, expanding their channel partners at the
retailer level.

Many personal care items such as skin moisturizers, shampoos, hair
colors, and toothpastes are considered as cosmetics by the FDA. These
products and their ingredients are not subject to FDA premarket
approval. However, personal care items such as medicated treatments for
dandruff treatment and sun protection are considered as drugs. These
products must receive premarket approval by the FDA and can only be sold
on a prescription-basis at drug stores. According to Brijesh Kumar
Choubey, a lead analyst at Technavio for retail
goods and services
research, “BPC manufacturers are increasingly
expanding their distribution channels to include drug and healthcare
stores at the retailer level along with traditional retail stores such
as hypermarkets, supermarkets, grocery stores, and specialty retailers.”

Changing lifestyles and shopping habits

A large number of women in the US continue to work into the late stages
of their pregnancies. As personal grooming and appearance are important
factors at most workplaces, pregnant women present significant
opportunities for vendors in the market. Many women change their
shopping habits in accordance with the demands posed by pregnancy and
are willing to spend on products that ensure their own as well as the
baby’s wellbeing and comfort. “Keeping this in view, most manufacturers
offer personal care lines with value propositions that meet the
expectations of the consumers, including pregnancy wellness and fitness
products and specialized skin care products,” says Brijesh.

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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