Charmin® Restrooms Opens in Times Square this Holiday Season

Actor and Writer Dax Shepard Unveils Storefront of Playfully Unique
Restroom Stalls at Toilet Paper Cutting Ceremony

NEW YORK–(BUSINESS WIRE)–Today, Charmin officially opens Charmin Restrooms in Times Square,
giving New York City the one thing it lacks – clean, free restrooms.
With more than half a million people making their way through Times
Square this holiday season, they will discover that going to a public
bathroom isn’t something they have to do, but something they can’t wait
to do at Charmin Restrooms.

These are not your everyday, ordinary bathrooms. There are 14
unforgettable and playful stalls designed to transport people to another
place through immersive sights and sounds. From experiencing the expanse
of “Mt. Everest” to peeing “Under the Sea,” visitors will get the
exclusive opportunity to Enjoy the Go where no one has ever gone before.
Charmin Restrooms will be open from December 6-24 at 1601 Broadway
between 48th and 49th streets from 10:00 a.m. to
10:00 p.m. EST daily.

“At Charmin, the thought of a bad bathroom experience is
unbearable. When we heard millions of New Yorkers were settling for
sub-par options when on the go, we knew we had to step in,” said David
Mullaly, Brand Manager, Charmin. “The Charmin Restrooms are our way of
having their back this holiday season in the best way we know how. Each
stall is a unique experience so they can really Enjoy the Go.”

Actor, writer and director Dax Shepard is joining Charmin to officially
open Charmin Restrooms at a toilet paper cutting ceremony today.

“I’m in New York City with the family a lot, and trying to find a public
restroom is harder than you may think, let alone one that doesn’t
require a hazmat suit,” said Shepard. “I want to help give the gift of
comfort and cleanliness to a city I love, which is why I’m teaming up
with Charmin to bring Charmin Restrooms to Times Square. Throughout the
holiday season, these mini-sanctuaries will be Roman baths for your

Charmin had restrooms available in New York City during the holidays
from 2006 through 2010. Charmin Restrooms is making a triumphant return
to Times Square after seven years to help all people Enjoy the Go, on
the go. Throughout the month, some special guests will be stopping by to
surprise and delight people with bathroom jokes, singing performances
and potty games.

People can visit
to find out more information.

About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.


For Procter & Gamble
Angie McAuliffe

Jessica Spano, 646-500-7654