LAS VEGAS–(BUSINESS WIRE)–The Connected
Vehicle Trade Association (CVTA) and MusiComms™
are teaming up to identify key business and technical requirements for
music delivery in the connected vehicle. The organizations announced
that they will collaborate with the automotive and music industries to
collect input on customer preferences, automaker needs, and necessary
technologies and partnerships that will offer an improved future music
experience in the connected vehicle. Requirements will be published in
Q4 of 2016.
“Customer experience goes hand in hand with connectivity in the
vehicle,” said Scott McCormick, President of CVTA, “and music is an
essential part of the driving experience. It is imperative that all the
stakeholders collaborate to identify important business and technology
requirements to guarantee a successful solution in this area.”
As the trade association for connected vehicles, CVTA is engaged in
connectivity from the automobile to the home to the city environment.
“MusiComms is committed to improving dialogue between the technology and
music sectors and focuses on areas of innovation around communications
networking. We understand the importance of the connected lifestyle and
the technologies that enable it. This type of partnership is essential
to getting a 360-degree solution that is both desired and
implementable,” said Juliet Shavit, Executive Director of MusiComms.
As part of identifying these requirements, both organizations will
collaborate on surveying the industries as well as the analysis and
interpretation of the results. The paper, highlighting the key
requirements, will be published at the end of 2016 and will be made
available through both organizations.
About the Connected Vehicle Trade Association (CVTA)
Vehicle Trade Association (CVTA) is a non-profit business league
established to facilitate the interaction and advance the interests of
the entities involved in the vehicle communication environment. The CVTA
enables the collaboration of companies, organizations, and governmental
bodies engaged in developing bidirectional vehicle communications.
Current CVTA members include automotive suppliers, telematics companies,
telecommunication firms, application and service providers,
communication infrastructure companies as well as system integrators.
is a global initiative dedicated to collaboration between the music and
communications industries with the goal of seeking out new opportunities
for innovation and long-term sustainability and profitability of both
As a consortium, MusiComms™ hosts a number of activities that bring
together leadership from music and technology-driven industries to
develop, innovate and implement new revenue models and marketing
opportunities, with the ultimate goal of leveraging music to distinguish
brand and fuel business opportunities.
Meredith Salefski, +1-615-864-7841